Genacast Ventures

portfolio

www.InviteMedia.com

Invite Media (New York City and Philadelphia)

Invite Media allows agencies, ad networks and media buyers to execute and manage campaigns across multiple ad exchanges in real-time, all through one interface. Flagship product Bid Manager is a next-generation ad server and buying console, and is also directly integrated with multiple third party data providers. Over 30 agencies, ad networks, and media buyers are currently using Bid Manager, which now has access to over 10 billion impressions per day.

Acquired by Google Inc. (Public, NASDAQ:GOOG) in 2010. Read about it.

www.Demdex.com

Demdex, Inc. (New York City)

Demdex collects and manages non-personally identifiable behavioral and demographic data on behalf of its clients and provides a platform for the management and enforcement of consumer privacy preferences.

Acquired by Adobe Systems (Public, NASDAQ:ADBE) in 2011. Read about it.

www.DoubleVerify.com

DoubleVerify (New York City and Israel)

DoubleVerify is a pioneer in online media verification. They increase online advertising accountability and transparency by providing agencies, marketers, publishers and ad networks with real-time audit and verification of online advertising transactions and helping them take proactive measures to avoid waste and maintain brand reputation. We're Hiring!

www.PackLate.com

PackLate (Philadelphia)

PackLate.com is a last minute vacation rental marketplace where consumers watch prices change as the check-in date nears. PackLate.com empowers consumers to save money, find and track great deals, and confidently book closer to their vacation date while realizing they are not alone in their quest to find what they want at a great price.

www.Enterproid.com

Enterproid (New York City, Hong Kong and London)

Enterproid is a software startup focused on taking advantage of the transition of enterprise mobility away from locked-down BlackBerrys towards personally liable smartphones. Founded by the leads of the Morgan Stanley mobile development team, Enterproid’s Android-based technology enables professionals to consolidate work and personal life onto a single enterprise-grade device without compromising security or functionality.

www.MortarData.com

Mortar Data (New York City)

Mortar Data makes Hadoop easy, instant and affordable. It's Hadoop for everyone.


www.LeadiD.com

LeadiD (Philadelphia)

LeadiD allows Lead Sellers and Lead Buyers to operate in a mutually trusted environment. Lead Sellers are able to prove that you’re selling high quality leads and to know the Lead Buyer’s decision before even posting the lead - all without exposing any of your proprietary data. Lead Buyers are able to make the best real-time decisions about the leads you buy, without compromising any trust with your lead suppliers.


www.YieldMo.com

YieldMo (New York City)

YieldMo is rethinking mobile advertising.