YieldMo Closes $10 Million in Series C Financing Led by Time Warner Investments to Expand its Ad Format Lab™ and Private Mobile Marketplace Time Warner Investments joins existing investors Google Ventures and Union Square Ventures to bring a better mobile ad experience to market.
(New York, NY) October 22, 2014 - YieldMo, a mobile advertising solution that optimizes revenue for publishers, ROI for marketers, and the experience for consumers, today announced its Series C financing round led by Time Warner Investments. YieldMo raised $10 million in its latest round, with full participation from existing institutional investors including Google Ventures, Union Square Ventures, Genacast, Rhodium, and Dace Ventures.
YieldMo will use the funding to expand its pioneering Ad Format Lab™ and Private Mobile Marketplace. The Ad Format Lab conceives of innovative ways to deliver ad content on mobile publisher pages, and continuously prototypes and live tests ad formats to improve their favorability among consumers.
YieldMo's Private Mobile Marketplace then enables advertisers to purchase these exclusive ad experiences on the mobile pages and apps of premium publishers, including Time Warner properties. YieldMo’s Private Mobile Marketplace is distinct in that it only includes premium advertisers and publishers, and provides transparent reporting down to the placement level.
Since YieldMo ads typically appear on 100% of a publisher’s pages, YieldMo is uniquely able to use A/B testing, machine learning, and predictive modeling to optimize the ads towards their highest possible performance at the placement level. Advertisers frequently cite YieldMo as their top-performing mobile ad partner. Publishers in the Private Mobile Marketplace begin earning incremental revenue immediately. Due to YieldMo’s constant experimentation, publishers typically see this additional revenue increase by more than 90% during the first 12 months after launch.
Michael Yavonditte, Co-Founder and CEO of YieldMo commented, "We continue to see success with our business model, and are excited to include Time Warner as a strategic investor and partner. We made the decision to invest heavily in new technology to improve the mobile ad experience for all parties, and the benefits of this early effort are now evident. Our proprietary technology has run tens of billions of unique ad tests to date – driving superior results for both advertisers and publishers."
"YieldMo's leadership team has a successful track record of innovation in this space," said Allison Goldberg, Managing Director of Time Warner Investments. "Properties within the Time Warner portfolio partnered with YieldMo and are experiencing impressive results. We support and believe in the solution that YieldMo is building to shape the future of mobile advertising, and we are thrilled to be a part of it."
Fueled by this new funding, the YieldMo team plans to hire at least 40 new employees in the coming months. Talented individuals should email their interest to firstname.lastname@example.org, or tweet the company directly @YieldMo. The team is looking for:
- World-class visual designers - Creative coders and developers - Exceptional full-stack engineers - Brilliant data scientists and analysts with expertise in machine learning and/or yield optimization - Experienced account executives and business development managers
YieldMo is a mobile advertising solution that optimizes revenue for publishers, ROI for marketers, and the experience for consumers. YieldMo's Private Mobile Marketplace enables marketers to purchase high-quality non-banner ad placements in consumer-friendly formats on the mobile pages and apps of premium publishers. YieldMo was founded in 2012 by Michael Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton. The founding team previously built Quigo Technologies (acquired by AOL in 2007). The company has received funding from top-tier investors including Time Warner Investments, Google Ventures, Union Square Ventures, Genacast, Rhodium, Dace Ventures, and ff Venture Capital. YieldMo is headquartered in New York, NY. To learn more, please visit yieldmo.com.