Genacast Ventures
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DoubleVerify Adds $33 Million in Funding

DoubleVerify Adds $33 Million in Funding from Private Equity Powerhouses JMI Equity and Institutional Venture Partners

August 30, 2011

Series C Funding Round Entrenches DoubleVerify as the Global Standard for Online Media Verification and Compliance

New York (August 30, 2011) – DoubleVerify (www.doubleverify.com), the pioneer and worldwide leader in online media verification and compliance, today announced that it received $33 million in financing led by JMI Equity and Institutional Venture Partners (IVP), two of the premier later stage venture capital and private equity firms in the United States focused on investing in rapidly-growing software, Internet and business services companies. Other participants in the round included previous investors Blumberg Capital and First Round Capital. In conjunction with the financing, Bob Nye of JMI Equity and Dennis Phelps of Institutional Venture Partners have joined the company’s board of directors. This investment brings the company’s cumulative financing to $47 million.

Since the company’s launch in 2008, DoubleVerify has developed the standard for online media verification for advertisers, agencies, ad networks, DSPs, exchanges and publishers. Using its proprietary, patent-pending technology, DoubleVerify has driven accountability and transparency for the online advertising ecosystem by tracking actual delivery of campaigns to verify that they are in compliance with the advertisers’ insertion order terms, conditions and buying guidelines. DoubleVerify is utilized by more than 200 of the leading Fortune 500 marketers, all six of the major agency holding companies, and is accepted and integrated with all major publishers and sell-side platforms.

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