Adobe Acquires Demdex. Here is the press release...
Posted Jan 18, 2011
The Adobe Online Marketing Suite, powered by Omniture, together with the Demdex data management platform, delivers an industry leading audience optimization solution for publishers and advertisers
SAN JOSE, Calif. — Jan. 18, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has acquired privately held Demdex, a leading data management platform company. The global online advertising spend is a large and growing market and is projected to reach $109 billion in 2013* as online advertising becomes an increasingly strategic part of the marketing mix. Online audience optimization is a critical factor for advertisers and publishers to maximize their online ad investment. The addition of Demdex to the Adobe Online Marketing Suite, powered by Omniture®, delivers an audience optimization solution that will enable advertisers and publishers to consistently deliver more relevant digital experiences to their customers.