BigID announces $50M Series C investment as privacy takes center stage

It turns out GDPR was just the tip of the privacy iceberg. With California’s privacy law coming on line January 1st and dozens more in various stages of development, it’s clear that governments are taking privacy seriously, which means companies have to as well. New York startup BigID, which has been developing a privacy platform for the last several years, finds itself in a good position to help. Today, the company announced a $50 million Series C.

The round was led by Bessemer Venture Partners  with help from Fund, Comcast Ventures, Boldstart Ventures, Scale Venture Partners and ClearSky. New investor Salesforce Ventures also participated. Today’s investment brings the total raised to more than $96 million, according to Crunchbase.

In addition to the funding, the company is also announcing the formation of a platform of sorts, which will offer a set of privacy services for customers. It includes data discovery, classification and correlation. “We’ve separated the product into some constituent parts. While it’s still sold as a broad-based solution, it’s much more of a platform now in the sense that there’s a core set of capabilities that we heard over and over that customers want,” CEO and co-founder Dimitri Sirota told TechCrunch.

He says that these capabilities really enable customers to see connections in the data across a set of disparate data sources. “There are a lot of products that do the request part, but there’s nobody that’s able to look across your entire data landscape, the hundreds of petabytes, and pick out the data in Salesforce, Workday, AWS, mainframe, and all these places you could have data on [an individual], and show how it’s all tied together,” Sirota explained.

It’s interesting to see the mix of strategic investors and traditional venture capitalists that are investing in the company. The strategics in particular see the privacy landscape as well as anyone, and Sirota says it’s a case of privacy mattering more than ever and his company providing the means to navigate the changing landscape. “Consumers care about privacy, which means legislators care about it, which ultimately means companies have to care about it,” he said. He added, “Strategics, whether they are companies that collect personal data or those that sell to those companies, therefore have an interest in BigID .”

The company has been growing fast and raising money quickly to help it scale to meet demand. Starting in January 2018, it raised $14 million. Just six months later, it raised another $30 million and you can tack on today’s $50 million. Sirota says having money in the bank and seeing these investments helps give enterprise customers confidence that the company is in this for the long haul.

Sirota wouldn’t give an exact valuation, only saying that while the company is not a unicorn, the valuation was a “robust number.” He says the plan now it to keep expanding the platform, and there will be announcements coming soon around partnerships, customers and new capabilities.

Sirota will be appearing at TechCrunch Sessions: Enterprise on September 5th at 11 am on the panel “Cracking the Code: From Startup to Scaleup in Enterprise Software.”

DrayNow Raises $5 Million in Series A Financing from Comcast Ventures and Osage Venture Partners

DrayNow, the first real-time marketplace transforming the way Intermodal shipping brokers connect with available motor carriers, has completed its Series A funding of $5 million, led by Comcast Ventures and joined by Osage Venture Partners.

Philadelphia-based #tech #startup, @DrayNow completes its Series A funding of $5 Million led by @ComcastVentures and @OsageVP. DrayNow offers the first real-time marketplace for those working in #intermodal freight.

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“We’re passionate about removing the friction and manual processes from this niche of transportation that has struggled to innovate,” said Mike Albert, founder and CEO of DrayNow. “Every stakeholder within the intermodal supply chain is asking for transparency and status updates in increments previously unimaginable due to our industry’s fragmentation.”

DrayNow is reinventing the way Intermodal freight moves over the critical first and last miles with a robust, tech-enabled marketplace. DrayNow’s instant load-booking app and match-making platform not only helps shippers and brokers connect to trucking capacity, it provides the first window into what’s happening with any given shipment at any time.

DrayNow will use the recent financing to grow its team and fuel an expansion into new geographies. At a time when the Intermodal industry is facing constrained capacity, with fewer than 5,000 carriers able to access Intermodal freight, DrayNow opens that market to another 845,000 carriers. The company’s steady revenue growth and freight volume increases throughout 2018 is validating the value of a more accessible, real-time marketplace.

“Over the past 6 months, 78% of the loads posted on our DrayNow Marketplace are taken in less than 20 minutes. Both sides of the business – brokers and carriers – are capitalizing on the simplicity and transparency of our real-time booking engine,” said Albert. “And it’s not just the ability to match freight to carriers that’s driving the interest, it’s a superior experience. We spent the past 6 months asking our customers and users what they need…and then refining our platform to deliver total visibility, greater operational efficiency and other tools to help improve overall quality of life. Now, with the support of our great partners, Comcast Ventures and Osage Venture Partners, we’re better positioned to swiftly move into new markets.”

“The shipping and logistics industry is an incredibly vital and growing part of our economy. Yet the Intermodal sector of the industry has seen very little technology enabling the match-making and operational efficiency it needs,” said Sam Landman, managing director of Comcast Ventures. “We invested in DrayNow because the team and the technology establishes a much more efficient method for moving freight. In addition to being the first mover in the space, DrayNow has demonstrated an ability to build and refine an offering that addresses its customers’ pain points.”

DrayNow’s prior financing included co-founder investment and seed funding from Genacast Ventures.

About DrayNow

DrayNow provides technology-driven solutions for the intermodal freight industry. Led by industry veterans, the company operates the first intermodal marketplace connecting brokers to available carriers. The DrayNow Marketplace is accessed by Third-Party Logistics (3PLs), Intermodal Marketing Companies (IMCs), and brokers through a desktop interface where users can view truck capacity in real-time, post loads, track load status and obtain electronic documents immediately. With DrayNow’s mobile application, truck drivers can get turnkey access to Intermodal freight, browse loads, compare rates and details, select loads, deliver loads and get paid faster.

About Comcast Ventures

Comcast Ventures is the venture capital affiliate of Comcast Corporation. Comcast Ventures invests in innovative businesses that represent the next generation of technologies that will change the way people live, work and interact.

About Osage Venture Partners

Osage Venture Partners (OVP) invests in early stage, business-to-business (B2B) software companies on the East Coast from its offices just outside of Philadelphia, PA. With over $175 million under management, OVP seeks to invest in determined and creative entrepreneurs and provide them with the capital and support required to build high-growth, market-leading businesses. For more information, visit

Comcast, ForgePoint Pump $10M Into Security Analytics Startup Uptycs

Uptycs is starting to make some noise. Today, the two-year-old cybersecurity startup announced a $10 million Series A funding round to help expand its team and advance its security analytics software.

The investment was led by ForgePoint Capital, a cybersecurity-focused venture firm formerly known as Trident Capital CyberSecurity, and Comcast Ventures, the venture arm of the telecommunications giant.

Waltham, MA-based Uptycs fits into several trends, including businesses’ growing use of open-source software and a push by technology companies to unify and simplify security tools. Uptycs said its platform is built upon osquery, which the company describes as an “open-source, universal endpoint agent developed by Facebook.” Osquery software can extract operating system data from servers and store it as a relational database that can be queried using SQL software. Uptycs software crunches that data, looking for “anomalies” and known cyber threats, the company wrote in an e-mail to Xconomy. Its software produces reports and alerts that help businesses and other organizations with cybersecurity issues such as intrusion detection, vulnerability management, and security compliance and auditing.

“As opposed to using a point solution for each requirement, we’ve taken a scalable structured approach to address the broader set of needs using SQL-powered analytics,” Uptycs CEO and founder Ganesh Pai wrote in a statement e-mailed to Xconomy. “We normalize security requirements into database lookups similar to how [customer relationship management] features are normalized by Salesforce or business operations are normalized by SAP.”

Endpoint security is a crowded market these days, but Pai sees room for Uptycs.

The “endpoint security market is a very broad market with different operating systems and multiple focus areas, ranging from detection to protection,” he wrote in the e-mailed statement. “The main pain points we are addressing are related to agent fatigue and enterprise’s desire to have a consolidated solution. We are well-poised to accomplish this goal.”

Prior to the new $10 million funding round, Uptycs raised $3 million in seed funding from Comcast Ventures, Genacast Ventures, and Founder Collective, Pai said. According to his LinkedIn profile, Pai previously served as chief architect of carrier products and strategy at Cambridge, MA-based Akamai Technologies (NASDAQ: AKAM), which acquired his last startup, Verivue, in 2012.

Uptycs employs 25 people full time and plans to add another 15 employees over the next few months, Pai said.

BigID scores $30 million Series B months after closing A round

BigID announced a big $30 million Series B round today, which comes on the heels of closing their $14M A investment in January. It’s been a whirlwind year for the NYC data security startup as GDPR kicked in and companies came calling for their products.

The round was led by Scale Venture Partners with participation from previous investors ClearSky Security, Comcast Ventures, Boldstart Ventures, Information Venture Partners and

BigID has a product that helps companies inventory their data, even extremely large data stores, and identify the most sensitive information, a convenient feature at a time where GDPR data privacy rules, which went into effect at the end of May, require that companies doing business in the EU have a grip on their customer data.

That’s certainly something that caught the eye of Ariel Tseitlin from Scale Venture Partners. “We talked to a lot of companies, how they feel more specifically about GDPR, and more broadly about how they think about data within in their organizations, and we got a very strong signal that there is a lot of concern around the regulation and how to prepare for that, but also more fundamentally, that CIOs and chief data officers don’t have a good sense of where data resides within their organizations,” he explained.

Dimitri Sirota, CEO and co-founder, says that GDPR is a nice business driver, but he sees the potential to grow the data security market much more broadly than simply as a way to comply with one regulatory ruling or another. He says that American companies are calling, even some without operations in Europe because they see getting a grip on their customer data as a fundamental business imperative.

The company plans to expand their partner go-to market strategy in the coming the months, another approach that could translate to increased sales. That will include global systems integrators. Sirota says to expect announcements involving the usual suspects in the coming months. “You’ll see over the next little bit, several announcements with many of the names that you’re familiar with in terms of go-to market and global relationships,” he said.

Finally there are the strategic investors in this deal, including Comcast and SAP, which Sirota thinks will also ultimately help them get enterprise deals they might not have landed up until now. The $30 million runway also gives customers who might have been skittish about dealing with a young-ish startup, more confidence to make the deal.

BigID seems to have the right product at the right time. Scale’s Tseitlin, who will join the board as part of the deal, certainly sees the potential of this company to scale far beyond its current state.

“The area where we tend to spend a lot of time, and I think is what attracted Dimitri to having us as an investor, is that we really help with the scaling phase of company growth,” he said. True to their name, Scale tries to get the company to that next level beyond product/market fit to where they can deliver consistently and continually grow revenue. They have done this with Box and DocuSign and others and hope that BigID is next.

Rocketrip Raises $15 Million to Reward Cost-Saving Employees

If your company lets you expense the nicest hotel when you travel, why wouldn’t you?

But what if you got to split the savings with your employer by selecting a less expensive hotel?

A New York-based startup called Rocketrip believes most employees will opt to save companies money if they are incentivized to do so. It’s built an enterprise platform that rewards employees with gift cards if they go under budget on travel and transportation.

After five years of signing up business clients like Twitter and Pandora, Rocketrip is raising $15 million in Series C funding led by GV (Google Ventures) to keep expanding. Existing investors Bessemer Venture Partners and Canaan Partners are also in the round.

Inspired by Google’s internal travel system, Rocketrip CEO Dan Ruch calls his solution a “behavioral change platform.” Employees “always optimize for self preservation, self interest” and are likely to book a cheaper flight if it means a gift card at a place like Amazon, Bloomingdale’s, or Home Depot, Ruch claims. He said that the average business trip booked by Rocketrip saves companies $208.

Ruch believes that Rocketrip has built a currency that motivates teams. He says some employees even gift Rocketrip points to congratulate colleagues on birthdays and promotions.

When it comes to enterprise platforms, Rocketrip is “one of those unique situations where everyone is really excited to use it,” said Canaan Partners’ Michael Gilroy, who holds a board seat.

Yet Rocketrip is not the only startup looking to help employees make money by cutting on costs. TripActions and TravelBank have also created similar businesses. 

Gilroy insists that “Rocketrip was first” and that he views the others a “validation of the model.”

Rocketrip hopes to someday expand beyond travel to incentivize healthcare choices like quitting smoking. It also thinks companies will use Rocketrip points to reward employees for community service. “Any time we can motivate an employee,” there’s an opportunity for Rocketrip, Ruch believes.

Comcast Makes First Big Bet on a Multi-Blockchain Future

Comcast is banking on a world with multiple blockchains.

Revealed exclusively to CoinDesk, the venture arm of the telecommunications giant is leading a $3.3 million seed investment in Blockdaemon, a New York City-based startup that creates enterprise software for interacting with a wide range of blockchains.

While Blockdaemon has so far allowed its clients point-and-click deployment of R3's Corda, Hyperledger Fabric, Multichain and Quorum, the startup also revealed today it's widening support to include public blockchains as well.

With the introduction of software that lets enterprises quickly spin up and support nodes on bitcoinand ethereum, Comcast's investment in Blockdaemon is also part of a broader push to jumpstart enterprise blockchain innovation.

"We think it can be a great business and we think it can fuel the growth of other blockchains," said Comcast Ventures managing director Gil Beyda. "Maybe as a byproduct of our investment in Blockdaemon perhaps we'll see other companies using blockchain and looking for investment."

The investment, which also saw participation from enterprise venture capital firm Boldstart Ventures and enterprise blockchain accelerator mState, is Comcast's first into a blockchain startup. It marks the beginning of what the company previously described as an "aggressive" push into enterprise blockchain investment.

While Comcast Ventures' strategy doesn't necessarily require that portfolio companies provide a direct service to its $170 billion parent company, in this case, Beyda hinted that several subsidiaries could benefit from Blockdaemon's products.

Beyda, who will be joining Blockdaemon's board of directors as part of the deal, told CoinDesk:

"We have a lot of folks at Comcast and NBC Universal who are developing blockchain applications, and we thought it was brilliant that [Blockdaemon] came up essentially with blockchain as a service."

More blockchains

While this so-called "blockchain as a service" functionality is not new, the public blockchain options reflect a new willingness among enterprises to explore the technology

As far back as 2016, companies such as Microsoft had helped coin the phrase "blockchain as a service" with the launch of its own blockchain sandbox with Azure cloud integration.

Similarly, Blockdaemon's blockchain support platform lets enterprises spin up fully supported nodes starting at $249 a month, with part of the recent venture capital investment being used to subsidize adoption of the bitcoin and ethereum platforms down to a rate of $14.99 a month.

Blockdaemon also plans to use the new capital to double the size of the company's engineering team from 10 to 20 in the next few months, resulting in a proportionate doubling of the corporate run-rate to about $100,000 a month.

While it may seem unlikely at this time that a major enterprise would - at least publicly - spin up a bitcoin or ethereum node, it's not entirely far-fetched.

Not only are more enterprises looking ethereum as a blockchain to build on, but Blockdaemon's CEO and founder, Konstantin Richter, pointed to another public blockchain, Stellar, as well. In October, IBM revealed the results of a partnership with Stellar that had the chip-maker using Stellar's custom cryptocurrency to settle real transactions.

As such, Richter hinted that a Stellar integration might be next.

"Stellar is important for us," he said. "Because we believe the Stellar ecosystem will be the ethereum of this year."

Getting accelerated

As part of the investment, Blockdaemon has formally become the first participant of mState, an enterprise blockchain accelerator backed by Comcast and Boldstart, with technical and marketing support from IBM.

Throughout the three-month accelerator, Blockdaemon will be the first company to trial a bootcamp, of sorts, designed to ensure there's a product-market fit between the company and Fortune 500 firms exploring blockchain.

Mstate plans to invest in and host in five enterprise blockchain startups in the accelerator, which will offer lessons in pitching to enterprises, as well as provide access to a database of Fortune 500 leaders.

As revealed to CoinDesk, mState has assembled an enterprise blockchain Index that rates 300 companies using a proprietary system. While part of that index will be made available to the public, most of the metrics will be offered exclusively to mState members and other participants.

The enterprise accelerator will culminate in May with a "speed dating" round in New York, where Blockdaemon and the other participants will meet with 20 unnamed Fortune 500 companies interested in further exploring blockchain.

Mstate CEO Rob Bailey explained why increasing enterprise interest in blockchain marks a crucial shift in how the accelerator operates, concluding:

"Getting that reality check from customers and what they're actually willing to pay for is an incredibly effective filter to be able to look at where we'll be deploying our capital and time."

BigID pulls in $14 million Series A to help identify private customer data across big data stores

As data privacy becomes an increasingly important notion, especially with the EU’s GDPR privacy laws coming online in May, companies need to find ways to understand their customer’s private data. BigID thinks it has a solution and it landed a $14 million Series A investment today to help grow the idea.

Comcast Ventures, SAP (via, ClearSky Security Fund and one of the company’s seed round investors, BOLDstart Ventures, all participated in the investment. The deal closed last week. Today’s investment on top of the $2.1 million seed round in 2016 brings the total raised to $16.1 million.

CEO and co-founder Dimitri Sirota says before companies can do anything with their data, they have to understand what they have. The starting point therefore is creating a catalogue of private data types you need to protect without actually moving the data.

“Think of us as Google for data. We index the information, figure out what information belongs to what entity, the data subject [and so forth], but it’s all virtual. We don’t copy it. It stays wherever it was,” Sirota explained.

The company can search across multiple big data stores, find private information for individuals across different sources, map the relationships across sources, see how data flows across different geographies and help customers comply with local data privacy regulations.

And he says the solution supports a variety of data formats out of the box whether that’s MongoDB, Cassandra, a cloud service like AWS or Azure or an enterprise software package like SAP. It also provides a generic connector that customers can customize to connect to unsupported data stores. It typically takes a couple of weeks to add a new one. BigID is also constantly working on expanding supported data types and updates the product on a regular basis, according to Sirota.

The solution is offered in a subscription model delivered as a Docker image. Most customers so far have opted to install it behind their firewall.

You can map relationships of customer information across data stores with BigID. Photo: BigID

While the company’s data identification and compliance solution maps well to GDPR compliance rules, Sirota said they didn’t set to out solve one compliance problem. They wanted to build a product to help companies be “better stewards of private customer information.”

The company hired its first engineer in March, 2016 and GDPR regulations passed in April 2016. That bit of serendipity helped the company build something that was GDPR compliant. “While we don’t call ourselves explicitly a GDPR solution, we do cover a lot of the requirements,” he told TechCrunch.

The company is still young with 16 employees spread across two offices in NYC and Tel Aviv, which houses the company engineering department. It plans to expand the number of employees in the coming year with today’s investment.

It has around two dozen initial customers. While Sirota wouldn’t name specific ones just yet, he did say the list includes Dow 30 companies, big web scale companies and large systems integrators.

Providence Acquires Majority Stake in DoubleVerify

Providence Acquires Majority Stake in DoubleVerify

Providence Equity Partners LLC is taking a majority stake in digital measurement firm DoubleVerify, betting on tools that can suss out fraud and verify the quality of digital media for online advertisers.

The private-equity firm is investing around $200 million in DoubleVerify, valuing the company at more than $300 million, according to a person close to the deal.

The measurement company expects to generate $75 million in revenue this year and exceed $100 million next year, according to a person familiar with the matter.

As part of the deal, DoubleVerify will appoint longtime Publicis Groupe executive Laura Desmond as an independent board member. Ms. Desmond, who left Publicis at the end of 2016, spent much of her time at the ad holding company at the helm of media agency network Starcom Mediavest Group. The agency group has since been reorganized and renamed.

As advertisers boost their digital ad budgets to reach consumers online, they’re increasingly looking for verification that their ads are seen and clicked on by real people, versus so-called bots that mimic human behavior, and that they appear in or near media content deemed safe and appropriate. Third-party measurement firms like DoubleVerify, Moat and Integral Ad Science work with large brands and publishers to track and validate these online ad efforts.

“We’ve been trying to find an investment in the digital ad ecosystem for some time,” said Davis Noell, a managing director at Providence. “When we came across DoubleVerify about a year ago, we really liked that overlap of measurement and digital advertising and felt DoubleVerify was solving a real pain point in the digital ad ecosystem for all players.”

Providence’s investment comes on the heels of Oracle’s acquisition of Moat, a digital measurement company known for its role as an independent third party hired to measure ads across platforms like Facebook , YouTube and Snapchat. Moat sold for more than $850 million, Recode reported.

Providence will help DoubleVerify expand internationally, as well as broaden its product offerings beyond its core service of digital media authentication. That might mean investing in new analysis and media-mix-modeling tools, said Mr. Noell, as well as technology that helps predict the performance of media, added Wayne Gattinella, chief executive and president of DoubleVerify.

“What we found most recently is that the same concerns [advertisers] have with their U.S. media investments are now becoming just as important to their world-wide investments,” said Mr. Gattinella. “So expanding our company, our services and our footprint in places we haven’t supported at the same level as we have in the U.S. is critically important.”

DoubleVerify’s current technology, which sits inside a brand’s campaign, can detect when an ad is about to load and determine whether the page is safe and appropriate for the brand, whether it is a real person or a bot, and whether it is viewable according to certain standards, said Mr. Gattinella.

The firm has over 200 employees, with clients that range from automotive and pharmaceutical brands to social platforms and digital publishers. The New York-based company had previously raised about $46 million from venture firms like Blumberg Capital and First Round Capital since it was founded in 2008.

Providence said it has ambitions to turn DoubleVerify into a $1 billion or “multibillion-dollar” company over time.

“What we’re trying to do strategically is build out the network, and make sure the coverage DoubleVerify can offer clients is as broad as possible globally and on various platforms,” said Mr. Noell.

Providence over the last five years has looked at advertising technology firms, but decided instead to find a firm that doesn’t “arbitrage media”—buy and resell digital ad inventory at a markup, he said. The investment in a data-focused business like DoubleVerify, which works in digital advertising and media but doesn’t actually buy or sell media, was the better bet and “validated” to a degree by the Oracle -Moat deal, Mr. Noell said.

Providence has investments in various media companies, including Univision Communications Inc. and the Chernin Group, and previously owned a stake in Hulu.

Write to Alexandra Bruell at


BigID Announces General Availability of Its Enterprise Privacy Management Platform at RSA

BigID Announces General Availability of Its Enterprise Privacy Management Platform at RSA
February 14, 2017, San Francisco, CA

BigID Inc. has today announced the general availability and pricing plans of its enterprise privacy management platform. Founded in early 2016, the company has sparked much interest in their innovative and up-to-the-minute approach of critical data management issues. The company’s technology seeks to help enterprises better protect the privacy of their customers' personal data through the application of machine learning and identity intelligence to data privacy. With the success of its early access beta program, their pioneer data privacy solution will now be more widely available.

New privacy regulations like the EU General Data Protection Regulation (GDPR) are confronting enterprises with potential fines reaching 4% of their global revenue for not meeting specific requirements around customer and employee data rights. BigID is the first ground up data intelligence platform that provides the centralized view into personal and private data distributed across data repositories required in order to meet EU GDPR requirements such as data subject rights, automating simplifying Privacy Impact Assessments, ensuring prompt and accurate breach response and tracking privacy requirements around consent, residency, X-border flows and retention. Using BigID enterprises can satisfy GDPR and similar regulations while also enhancing personal data breach prevention, detection, defense and response. This release comes at a particularly pivotal point as 2016 saw a record number of personal record data breaches.

“It has become increasingly difficult for companies to stay ahead of data breaches. As a reaction to this, many countries have introduced new regulations that place an unprecedented level of accountability on enterprises for the personal data they collect with penalties that can reach 10% of overall global revenue,” said Dimitri Sirota CEO and Co-Founder of BigID. “Our platform provides a data-centered solution that helps companies meet new data protection and privacy challenges.”

The company will be demonstrating its personal data protection and privacy solution at the Early Stage Expo at the RSA Conference (intercontinental Hotel) Feb. 14-16, Booth #16. For more information contact info(at)bigid(dot)com or visit

About BigID Inc. 
BigID aims to transform how enterprise protect and manage the privacy of personal data. Organizations are facing record breaches of personal information and proliferating global privacy regulations with fines reaching 4% of annual revenue. Today enterprises lack dedicated purpose built technology to help them track and govern their customer data. By bringing data science to data privacy, BigID aims to give enterprises the software to safeguard and steward the most important asset organizations manage: their customer data. BigID has offices in the US and Israel and is founded by security industry veterans spanning the identity, data security, big data and governance markets. To learn more visit or @bigidsecure.


LeadiD Closes $10 Million Series B Funding, Changes Name to Jornaya

LeadiD Closes $10 Million Series B Funding, Changes Name to Jornaya
June 29, 2016, Philadelphia, PA

Jornaya, the fast-growing consumer journey insights platform,  today announced that it has secured $10 million in Series B funding and has changed the company’s name from LeadiD, effective immediately. The funding round was led by Edison Partners and positions the company for its next chapter of growth as Jornaya. The new corporate brand reflects the critical role Jornaya’s predictive analytics platform plays in providing real-time insight into the consumer purchase journey, for improved customer acquisition outcomes.

Since its inception in 2011, Jornaya has experienced accelerated growth by effectively anticipating the skyrocketing demand for more relevant behavioral data insight to drive strategic customer acquisition programs. By the end of 2015, the company had achieved 17 consecutive quarters of revenue growth and increased its revenue per employee an impressive 54 percent year over year. During 2015, Jornaya added more than 30 new customers, and notably, attributed nearly 50 percent of growth to deepening relationships with its existing customer base across the insurance, mortgage, education, automotive and solar industries.

“To truly understand a consumer’s intent to make a purchase, marketers must collect the dots before they can connect the dots,” said Ross Shanken, founder and CEO, Jornaya. “Over the last few years, we’ve worked tirelessly to unlock the unique predictive power of our consumer journey insights. The expanding scope of our offering called for a more all-encompassing brand. Jornaya reflects our vision and future technology initiatives designed to continue to give marketers a competitive edge.”

Predictive intelligence tools are rapidly growing in adoption, since they are instrumental in helping marketers understand their consumers’ behavior and likelihood to buy. The recently published Salesforce 2016 State of Marketing Reportpoints out that 79 percent of high-performing marketers currently use predictive intelligence. The report also states that the high performing marketing teams are 8.8 times more likely than underperforming teams to have adopted a customer journey strategy, with nearly all (88 percent) of those high-performing teams agreeing that a customer journey strategy is critical to the success of their overall marketing efforts.

“Jornaya has been at the forefront in innovating and anticipating the growing importance of digital marketing science,” said Ryan Ziegler, general partner, Edison Partners, who has joined the Jornaya board of directors. “The convergence of massive computing power, connected devices and seemingly unlimited amounts of data has enabled this market transformation and makes Jornaya a pivotal platform for understanding the online journey from consumer to customer to retained customer. We look forward to partnering with Jornaya as they grow and continue to drive value for marketers.”

How it Works

The Jornaya platform has unmatched visibility into the consumer journey and the consumer's intent because its technology is a first-hand witness to everything the consumer does across devices, browsers, and web properties. Jornaya is an essential addition to a marketer’s decisioning toolkit. No matter what else a marketer’s consumer intent tool kit includes, Jornaya contributes data and insights that cannot be found from any other source. Jornaya’s platform seamlessly integrates with any consumer journey decisioning process.

About Jornaya

Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit.

About Edison Partners

For 30 years, Edison Partners has been helping CEOs and their executive teams navigate the entrepreneurial journey and build successful companies. Through the unique combination of expansion capital and the Edison Edge platform, consisting of strategic advisory, the Edison Director Network, and executive education, Edison employs a holistic approach to nurturing invention and creating value for growth stage businesses ($5 to $20 million in revenue) in financial technology, healthcare IT, enterprise IT, and marketing software industries. Edison investment objectives also include: buyouts, recapitalizations, spinouts and secondary stock purchases.

Edison’s active portfolio has created aggregate market value exceeding $5 billion. Its long-tenured team, based in Princeton, NJ, McLean, VA, and Cleveland, OH, manages more than $1 billion in assets throughout the eastern United States.


Rocketrip raises $9 million to help companies save, employees make money on business travel

Rocketrip raises $9 million to help companies save, employees make money on business travel
June 20, 2016, New York, NY

Rocketrip believes you can motivate employees to spend less on business travel by rewarding them with gift cards. For each trip, the startup establishes a “budget to beat” and helps employees split the savings with the company.

The concept gained early traction and now New York-based Rocketrip is raising an additional $9 million in funding led by Bessemer Venture Partners with participation from existing investors, Canaan Partners and Genacast Ventures.

“We’ve got a strong and quickly growing client base and we’re going to use the funds to both enhance our solution to existing clients and expand our sales team to grow the business,” said CEO Dan Ruch, whose clients include Opower, Wayfair and some undisclosed Fortune 500 companies. “We’ve proven that the model works, that rewarding employees for company friendly behaviors creates a hugely strong ROI.”

Rocketrip estimates it saves clients an average of $301 per trip, or 27.6% beneath their trip budgets. Ruch said that Rocketrip is targeting companies that spend at least $1 million on travel, with its largest customer spending $365 million on business trips last year.

The startup builds algorithms that find real-time pricing for transportation and incorporates this information in a customized budget. Employees can book using their favorite travel sites and Rocketrip provides companies with insights and analytics about travel spend.

Rocketrip has a SaaS business model and makes money based on volume of travel spend. In addition to gift cards, Rocketrip can reward employees with charitable contributions, travel benefits and other incentives.

BigID Takes $2.1M To Help Enterprises Grok Customer Data Privacy Risks

BigID Takes $2.1M To Help Enterprises Grok Customer Data Privacy Risks
New York - May 24, 2016
 Today, BigID Inc., a pioneer in enterprise privacy management, is announcing initial$2.1M in venture funding and early access to its privacy management platform for enterprises. Enterprise focused seed funds Genacast Ventures, BOLDstart Ventures, and Deep Fork Capital all participated in the financing.  

More than 1 billion personal data records were lost or stolen over the course of the past year, costing business over $150 billion. BigID's privacy management platform provides enterprises a new way to find, monitor and analyze customer data to both reduce breach risk and improve privacy compliance. Pressure on enterprises to improve their customer data security has been reinforced by recent regulations like the EU's General Data Protection Regulation (GDPR) which penalizes privacy non-compliance with sanctions up to 4% of revenue.

"Customers are loyal to businesses they trust. BigID gives organizations a new way to safeguard their customer information. Identity theft, loss and misuse is a paramount worry for consumers and the regulators that protect them. BigID is the first dedicated solution designed to give business the tools they need to protect the privacy of their customers," said Dimitri Sirota, CEO and Co-Founder of BigID.

"Almost daily, the news headlines feature a new company whose customer data has been compromised," said Gil Beyda, Managing Partner of Genacast Ventures. "The cost to business is huge: reputation damage, long investigations, costly repair, lawsuits, regulator penalties, insurance payouts and sometimes worse. Privacy is the new business imperative. BigID provides businesses technology to manage what today is an expensive and error-prone manual approach to privacy."

Ed Sim, Managing Partner of BOLDstart Ventures added: "Privacy is where the security market was 20 years ago. BigID is first-­to-­market with a critical protection solution for safeguarding the most valuable asset a company has: its customer information."

About BigID Inc. 
BigID, Inc. is the first privacy management platform for the global enterprise. Using BigID, companies reduce breach risk, contain liability exposure and address proliferating global privacy regulations. The company was founded by identity and security veterans Dimitri Sirota and Nimrod Vax.  Sirota previously cofounded API Security & Management vendor Layer 7 Technologies. In 2013, Layer 7 exited to CA Technologies. Vax has over 15 years' experience in Identity and Security as an engineering and product manager, served as product line manager of the Identity Management and Governance product lines at CA Technologies. BigID is headquartered in NY with development offices in Tel­aviv. You can follow BigID at and @bigidsecure.

About Genacast Ventures
Genacast Ventures invests in technology entrepreneurs with a vision and passion for forging new markets or disrupt old ones. Established in 2008 as a partnership between serial entrepreneur Gil Beyda (Real Media and Tacoda) and Comcast Ventures, Genacast's commitment to helping exceptional entrepreneurs build great companies is already experiencing success with its first investment Invite Media being acquired by Google, its second investment Demdex being acquired by Adobe, its fifth investment Divide being acquired by Google and its sixth investment MortarData being acquired by DataDog. Current portfolio companies include DoubleVerify (advertising), Mortar Data (big data), LeadiD (lead generation), YieldMo (mobile advertising), Rocketrip (corporate travel), ZeroFox (security), RevMetrix (retail analytics), Overlap (scheduling) and STAQ (advertising). Genacast invests up to $1M in 4­6 seed­stage start­ups each year.

STAQ Raises $5 Million Funding Round to Capture Digital Marketing Integrations Market

STAQ Raises $5 Million Funding Round to Capture Digital Marketing Integrations Market
New York - May 19, 2016

STAQ, the automated reporting and integrations platform as a service today announced that the company has closed on a $5 million round of funding led by Pereg Ventures and also including Genacast Ventures, Core Capital, Kinetic Ventures, and Revel Partners. The round allows STAQ to strengthen their position as the leading firm in the fast growing integrations and reporting automation market for digital advertising technology. STAQ's platform integrates the technologies that publishers and advertisers use to drive their digital businesses.

The digital advertising ecosystem contains thousands of technologies that companies must use in order to transact and monitor business performance at scale. Until STAQ introduced its service, publishers, brands, and agencies used costly manual labor or custom integrations to collect and move information across systems. STAQ, which contains over 350 standard integrations, creates an economy of scale for the market; where each integration can be utilized by any company working with these connected technologies. With STAQ, advertising trafficking data, delivery reporting, and performance analytics can be automated across an organization, for data warehousing or analytics tools, reducing cost and labor.

"We are very excited to support the STAQ team as they enter their next phase of growth," said Ziv Ben Barouch from Pereg Ventures. "Digital advertising systems are growing in breadth and complexity. STAQ's unique platform collects and streamlines information between systems, creating a more efficient and profitable scenario for the companies that use these vendors' products."

The funding that STAQ receives will allow the company to double down on additional integrations between technologies in the digital advertising space and increase the scope of advertising analysis and optimization available through the platform. STAQ will also be hiring additional leadership to drive these growth efforts.

"We're thrilled to raise an additional round of funding to fuel our next level of growth. The need for an integrations platform in digital advertising is clear as new technologies, APIs and metrics are constantly evolving," said James Curran, CEO of STAQ. "Not only can advertising managers eliminate costly manual labor with STAQ, analysts and executives can generate insight across their business much more quickly and accurately."

About STAQ
STAQ is digital advertising platform that unifies analytics data and automates operations across the ad technology stack for media companies. With proprietary integrations technology, STAQ clients can easily connect with over 350 ad servers, exchanges, CRM and workflow tools in the industry, eliminating manual spreadsheet work while driving higher yield and ROI.

ZeroFOX Secures $27M Series B


ZeroFOX Secures $27M Round Led by Highland Capital DEC. 3, 2015, BALTIMORE, MD — ZeroFOX, the leader in social media cyber security, has raised an additional $27 million in capital to provide detection and defense for social media security threats. Previous investors NEA, Genacast Ventures and Core Capital also participated in the round, along with Silicon Valley Bank. Finally, several industry veterans participated in the round as strategic investors, including Lane Bess, former CEO of Palo Alto Networks; Tim Eades, CEO of vArmour; and Avi Rubin, the Technical Director of the Information Security Institute at Johns Hopkins University.

In conjunction with the round, Corey Mulloy, general partner at Highland Capital, is joining the ZeroFOX board. Corey is a seasoned investor in the cyber security industry and has helped guide several market-leading companies to successful exits. His track record in the industry is impressive, including sitting on the board of Datiphy, Malwarebytes, vArmour and Gigamon where he serves as the publicly traded company’s Chairman of the Board.

“It has become a truism that every new digital platform is quickly followed by corresponding digital security,” said Corey Mulloy. “Social media is the biggest change in the digital landscape over the past decade, and organizations are increasingly coming to terms with the risk exposure associated with social networking. ZeroFOX has perfectly positioned and proven themselves as the social media cyber security experts. I am confident that ZeroFOX’s exceptional team and technology will define and dominate this quickly developing market.”

Much has been written about the rise of social network exploitation and the use of social media to compromise corporate networks. Cisco’s 2015 Midyear Report claims Facebook scams are the #1 method to breach the corporate network, far more common than traditional email phishing. McAfee reported that employees experience cyber crime on social media more than any other business platform, including email. According to Norton, 40% of people have fallen victim to social media cyber crime and nearly 4 in 10 accept unknown, unsolicited friend requests. Barracuda’s research supports this as well: 92% of social media users report receiving spam, 54% have received phishing links and 23% have received malware. Finally, TrendMicro’s research shows that 5.8% of tweets are malicious; roughly 29,000,000 malicious tweets per day.

“Over the past year and a half, the ZeroFOX team has done an exemplary job of growing their company with purpose,” said Peter Barris, ZeroFOX board member and Managing General Partner at NEA. “Their development has been tailored to the increasing market demand for a powerful social media cyber security solution. Across the board, their numbers are trending in the right direction and at the right pace. I am thrilled to help guide ZeroFOX through their next phase of growth, and I’m invigorated by Highland Capital’s interest and partnership.”

“I am honored to have some of the most renowned and experienced venture capitalists on the ZeroFOX Board of Directors,” said James C. Foster, ZeroFOX Chairman and CEO. “We started down this journey less than 3 years ago, and in that time, the support and guidance we received from our investors has been invaluable. The vote of confidence in my team and me is humbling. With Highland Capital’s investment, we are excited to continue providing organizations across the globe with the most comprehensive social media security possible.”

ZeroFOX will focus on accelerating scale by adding significant investment into engineering, global sales & marketing efforts, increasing M&A activities and applying additional emphasis around IP protection & defense.

This news comes shortly after ZeroFOX announced the addition of two new sales executives, Alex Abey and Scott O’Rourke. ZeroFOX also recently announced that former CEO of Palo Alto Networks, Lane Bess, had been added to its Board of Directors

About ZeroFOX ZeroFOX protects organizations from the risks introduced by social networking and digital communication platforms. In an age of constant connectivity and social sharing, users have become the primary target for the adversary. By continuously monitoring social platforms for cyber attacks, information loss, social engineering campaigns, account compromise and fraud, ZeroFOX protects organizations from the next generation of digital threats. Leveraging cutting edge technology and proven security practices, ZeroFOX provides both targeted protection and global insights into the world of social media threats.

ZeroFOX, based in Baltimore, MD, has collected a number of industry awards including being recognized as a SINET16 Champion, Security Tech Trailblazer of the Year, one of CRN’s Top 10 Security Companies, 2013 Maryland Cyber Company of the Year, Winner of Chesapeake Regional Technology Council 2014 Rising Star Award, ‘20 Most Promising Security Companies’ by CIO Review, and Daily Record’s ‘Innovator of the Year’.

To find out more information about ZeroFOX or to join our team, please visit:

Revmetrix Raises $2.2 Million Series Seed Round


Revmetrix Raises $2.2 Million Series Seed Round to Move Retailers into the Age of Big Data Washington, DC – February 19, 2015 - Revmetrix today announced it has secured $2.2 million in seed funding to debut the first omnichannel data platform for retailers. Revmetrix helps retailers leverage their own customer data to paint a detailed picture of customer behavior as it spans across multiple channels and devices. By doing so, Revmetrix enables retailers to build better, smarter interactions at every point of engagement for their shoppers. Philadelphia-based Genacast Ventures (affiliated with Comcast) and Boston-based .406 Ventures co-led the seed round.

“Today’s shoppers will browse a product on their smartphone, read reviews on their iPad, and then make a purchase in-store,” said David McBride, most recently Senior Director of Omnichannel Analytics at American Eagle Outfitters. “However, retailers keep data from those interactions in different internal systems and have no way of knowing they came from a single customer. Revmetrix gives retailers a complete view of all customer engagement, while cataloging every visit, every view, every click and every purchase - regardless of whether they were in-store, online or on their mobile device.”

The Revmetrix platform allows retailers to:

  • Collect and uniquely identify interactions from a single customer as he or she engages with a retailer, regardless of whether they are in-store, online or on their mobile device, and store each interaction in a detailed customer profile designed specifically for retail.
  • Build complex queries across the datastore of customer profiles, interactions, segments, locations and products to gain unique insight into the behavior of shoppers.
  • Create highly-targeted audiences that are built around customer engagement with that specific retailer, based on transparent, first-party data.
  • Leverage connections to dozens of marketing platforms including email, display advertising, direct mail and social to create integrated marketing campaigns that improve a customer’s omnichannel experience and ensure repeat business.

“Until today, there has not been an effective option for retailers to maximize their potential in omnichannel retailing,” said Greg Dracon, Partner at .406 Ventures. “Solutions have been limited to bloated data warehousing solutions or outdated CRM solutions. Revmetrix has created an automated customer intelligence platform unlike any other and retailers now have actionable visibility that will optimize their omnichannel business.”

“Revmetrix addresses big data analytics challenges unique to retailers, offering a far better and more cost-effective option than existing systems used today,” said Hemang Gadhia, Co-founder and CEO of Revmetrix. “With Revmetrix, retailers can quickly capitalize on customer segmentation and engagement opportunities through real-time insight and omnichannel visibility.”

Additional investors in the Revmetrix seed round include Jerry Neumann of Neu Venture Capital, Millennial Media (NYSE: MM) co-founder Chris Brandenburg, Clarabridge co-founder Sid Banerjee, Higher One (NYSE:ONE) co-founder Sean Glass, and a host of other angel investors.

Revmetrix Pilot Program Revmetrix is working with several big-name retailers to get them enrolled in the pilot program for the Revmetrix Platform. Retailers interested in participating can request more information by contacting Revmetrix at

About Revmetrix Revmetrix is an innovator in omnichannel customer intelligence for retailers, founded by serial entrepreneurs Hemang Gadhia and Christopher Brown. Both Hemang and Christopher have previously founded and exited technology startups in the data intelligence and analytics space. The Revmetrix platform seamlessly brings all retail customer information together in one place to make it easily accessible and actionable, enabling retailers to ensure customer satisfaction and loyalty on an ongoing basis. Revmetrix is based outside of Washington, DC. For more information, visit

Datadog Acquires Mortar Data to Enhance Analytics for Cloud Monitoring


Datadog Acquires Mortar Data to Enhance Analytics for Cloud Monitoring Team brings deep experience in distributed systems, big data integration and machine learning

NEW YORK – (BUSINESS WIRE) – Datadog, the leading SaaS-based monitoring platform for cloud applications, today announced it has acquired Mortar Data, a New York-based startup enabling companies to build and run custom big data applications and data pipelines. With the addition of Mortar Data’s analytics platform and experienced team, this acquisition will extend Datadog’s data analytics capabilities and will soon provide Datadog users with new ways to gain actionable insights from their data.

“Mortar Data has built a sophisticated and highly scalable platform for analyzing massive amounts of data,” said Olivier Pomel, co-founder and CEO of Datadog. “As Mortar Data’s customers we have already been using many of their capabilities. We look forward to using the Mortar Data platform, and the team’s analytics and machine learning expertise, to provide our customers with unique, actionable insights on the hundreds of billions of data points we gather each day.”

Mortar Data’s platform allows users to analyze data and build big data apps with ease. Mortar users can integrate different data sources via robust pipelines and perform complex analyses with custom machine learning applications. The platform accelerates the development and deployment of data projects and then provides operational support by quickly pinpointing issues in production and automatically recovering from transient problems.

“Over the past few years, Datadog has rapidly grown to become the leader in the cloud monitoring space,” said K Young, CEO of Mortar Data. “It became increasingly apparent that together we could accomplish something truly great by making our platform the analytics engine for the massive amounts of performance data that Datadog gathers. Our team is looking forward to joining forces with Datadog, and providing unique capabilities that will help customers quickly find and fix performance anomalies across cloud applications that run at scale.”

“In an IT operations analytics (ITOA) context, machine learning is a crucial addendum to big data platforms and services since it allows for the automated generation of insights into high volume, highly volatile, and highly heterogeneous datasets — insights that would, in most cases, be unavailable without the automated assist,” wrote Will Cappelli, Research VP, Enterprise Management, Gartner.*

Most recently, Datadog announced a $31M Series C funding round led by existing investor Index Ventures. The company continues to strengthen its leadership position within the market and has seen tremendous year-over-year growth since launching in 2010, adding customers such as Netflix, EA, Spotify, MercadoLibre and AdRoll.

About Datadog Datadog is a monitoring service that brings together data from servers, databases, applications, tools and services to present a unified view of the applications that run at scale in the cloud. These capabilities are provided on a SaaS-based data analytics platform that enables Dev and Ops teams to work collaboratively on the infrastructure to avoid downtime, resolve performance problems and ensure that development and deployment cycles finish on time.

YieldMo Closes $10 Million


YieldMo Closes $10 Million in Series C Financing Led by Time Warner Investments to Expand its Ad Format Lab™ and Private Mobile Marketplace Time Warner Investments joins existing investors Google Ventures and Union Square Ventures to bring a better mobile ad experience to market.

(New York, NY) October 22, 2014 - YieldMo, a mobile advertising solution that optimizes revenue for publishers, ROI for marketers, and the experience for consumers, today announced its Series C financing round led by Time Warner Investments. YieldMo raised $10 million in its latest round, with full participation from existing institutional investors including Google Ventures, Union Square Ventures, Genacast, Rhodium, and Dace Ventures.

YieldMo will use the funding to expand its pioneering Ad Format Lab™ and Private Mobile Marketplace. The Ad Format Lab conceives of innovative ways to deliver ad content on mobile publisher pages, and continuously prototypes and live tests ad formats to improve their favorability among consumers.

YieldMo's Private Mobile Marketplace then enables advertisers to purchase these exclusive ad experiences on the mobile pages and apps of premium publishers, including Time Warner properties. YieldMo’s Private Mobile Marketplace is distinct in that it only includes premium advertisers and publishers, and provides transparent reporting down to the placement level.

Since YieldMo ads typically appear on 100% of a publisher’s pages, YieldMo is uniquely able to use A/B testing, machine learning, and predictive modeling to optimize the ads towards their highest possible performance at the placement level. Advertisers frequently cite YieldMo as their top-performing mobile ad partner. Publishers in the Private Mobile Marketplace begin earning incremental revenue immediately. Due to YieldMo’s constant experimentation, publishers typically see this additional revenue increase by more than 90% during the first 12 months after launch.

Michael Yavonditte, Co-Founder and CEO of YieldMo commented, "We continue to see success with our business model, and are excited to include Time Warner as a strategic investor and partner. We made the decision to invest heavily in new technology to improve the mobile ad experience for all parties, and the benefits of this early effort are now evident. Our proprietary technology has run tens of billions of unique ad tests to date – driving superior results for both advertisers and publishers."

"YieldMo's leadership team has a successful track record of innovation in this space," said Allison Goldberg, Managing Director of Time Warner Investments. "Properties within the Time Warner portfolio partnered with YieldMo and are experiencing impressive results. We support and believe in the solution that YieldMo is building to shape the future of mobile advertising, and we are thrilled to be a part of it."

Fueled by this new funding, the YieldMo team plans to hire at least 40 new employees in the coming months. Talented individuals should email their interest to, or tweet the company directly @YieldMo. The team is looking for:

- World-class visual designers - Creative coders and developers - Exceptional full-stack engineers - Brilliant data scientists and analysts with expertise in machine learning and/or yield optimization - Experienced account executives and business development managers

About YieldMo

YieldMo is a mobile advertising solution that optimizes revenue for publishers, ROI for marketers, and the experience for consumers. YieldMo's Private Mobile Marketplace enables marketers to purchase high-quality non-banner ad placements in consumer-friendly formats on the mobile pages and apps of premium publishers. YieldMo was founded in 2012 by Michael Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton. The founding team previously built Quigo Technologies (acquired by AOL in 2007). The company has received funding from top-tier investors including Time Warner Investments, Google Ventures, Union Square Ventures, Genacast, Rhodium, Dace Ventures, and ff Venture Capital. YieldMo is headquartered in New York, NY. To learn more, please visit

STAQ closes $2.5 Million led by Genacast Ventures


STAQ Inc. Closes $2.5 Million Series A Financing Platform For Unifying Data Across Ad Technologies Automates The Last Mile Of Ad Operations

New York (October 21, 2014) STAQ Inc., which makes ad operations more efficient by unifying ad technology through reporting, connections and integrations, today closed a $2.5 million Series A round of institutional financing led by Genacast Ventures and Core Capital. Other investors include Kinetic Ventures, Revel Partners and The Hive, an early stage fund for data driven businesses that also provided STAQ's seed round funding of $1.1 million.

Founded in 2012, STAQ Inc. develops and provides STAQ, a collection, reporting, and integrations system for advertisement technology. Its product combines advertisement reporting that enables users to view their campaigns, inventory, data, analytics, and sales pipeline from across all of their advertising technology. Already, STAQ has integrated into more than 175 of the most widely used technologies among publishers and marketers, including ad servers, RTB exchanges, DSPs, SSPs, audience targeting systems, analytics, CRM and workflow tools.

“We’ve automated the last mile of ad operations, with programmatic reporting and analytics,” says James Curran, CEO & Co-Founder. “Everyone in the industry has a unique tech stack and different business needs. Because of this, collection and aggregation of data from different systems has been a painstakingly manual process, until now. Our technology automates this process and offers the tools to normalize all of this data, aggregating buying data across multiple DSPs and exchanges, or revenue from many direct and indirect streams for publishers.”

Mr. Curran added that the additional capital "Will fuel the expanding adoption of our product, used by brand publishers, ad technology platforms and media buyers."

"The ad tech landscape is getting more complicated every day and STAQ is an essential tool to simplify this world for digital marketers," says Gil Beyda, Founder and Managing Partner of Genacast Ventures. "As a founder of and investor in many ad tech companies, it became clear to me that STAQ is critical for today's advertisers, agencies and publishers to be successful."

“We chose STAQ because their core business focuses on our needs: Programmatic advertising data collection and scalable UI aggregation,” says Jen Witt, Director of Ad Operations at Match Media, a subsidiary of IAC. “They are staffed with industry experience, giving them deeper insight into the operational data collection problems faced by publishers using multiple UIs and APIs to collect daily figures.”

“Marketers and publishers have multiple partners that make up their marketing technology stack. Many use different ad servers, networks, DSPs, SSPs, DMPs, CRM, analytics tools and other types of platforms. Just compiling data from all of these systems can be a headache, keeping ad tech companies from being able to make quick decisions in their day–to–day ad operations," adds Mike Subelsky, STAQ Inc.'s CTO & Co-Founder. “We connect to your ad tech stack in an automated fashion, compile all of the data you need to access. Every stack configuration and use case is different and our system can be customized to specific needs. Finally, since we maintain the integrations, operations teams can launch with STAQ without needing their own tech resources.”

STAQ, Inc. ( makes ad operations more efficient by unifying ad technology through reporting, connections and integrations. The company is led by industry veterans from the Rubicon Project, Collective Media, and DoubleClick. It has offices in New York City and Baltimore.

Rocketrip Closes $3 Million


Next Generation Travel Management Start-Up Rocketrip Closes $3 Million In Series A-1 FundingSeries A Investors Canaan Partners and Genacast Ventures Join New Investors CrunchFund and Paul Buchheit to Fund Product Development and Sales

NEW YORK, July 14, 2014 /PRNewswire/ -- Rocketrip, the first commercially available platform to save companies money on travel expenses by rewarding employees for cost-saving behavior, today announced that it raised $3 million in an accelerated round of funding from current and new investors. The funding will be used to expedite product development and sales efforts.

The A-1 round was led by current investors Canaan Partners and Genacast Ventures, and includes participation from new investors CrunchFund and Paul Buchheit. Rocketrip closed a $2.6 million Series A round in January 2014 led by Canaan with participation from Genacast Ventures, Y Combinator, and other investors. To date, Rocketrip has raised $6.2 million in venture funding.

"Since January's Series A round, results from Rocketrip's Pilot Programs have provided quantifiable evidence that the platform will decrease corporate travel costs by more than 20 percent, fundamentally change employee spending behavior, and make travel weary employees feel better about hitting the road," says Dan Ruch, Founder & CEO of Rocketrip. "We are all very encouraged by the positive feedback from current Rocketrip customers, as well as a deep pipeline of new business. The money raised from this A-1 round will be used primarily to drive our sales efforts as well as build out our product and engineering team to improve usability and integrate new features."

In 2014, Rocketrip saved clients $200,000 across 1,000+ round trip air and hotel segments. Much of the savings came from expected shifts in behavior such as choosing the lowest fare at time of booking, purchasing 21+ days in advance, and booking coach over business class. However, several exciting and unanticipated money-saving scenarios emerged as employees were self motivated to beat their personalized budget in order to maximize Rocketrip Rewards. Examples include:

  • Booking accommodations through Airbnb
  • Using personal miles to pay for flights, demonstrating that employees value Rocketrip Rewards more than their airline miles
  • Purchasing bundled air/car/hotel packages
  • Staying with a friend
  • Choosing a train instead of a plane

"As a former Google employee, I've personally seen the benefit a reward-based travel policy offers both employees and finance departments," said Paul Buchheit, Rocketrip investor, a former Google employee and creator of Gmail. "I know the model works, and I am thrilled to be part of the Rocketrip team making this travel program available to companies and business travelers everywhere."