Genacast Ventures

guidelines

Comcast Center

Comcast Center

Making an investment decision is an inexact science and some say the earlier the investment the more inexact the science. However, there are a number of key questions we ask to inform our decision:

  • What problem are you solving?
  • How does your solution and technology work? Is it innovative and difficult to replicate?
  • Why is your team best positioned to build this company and why now?
  • Who are your competitors or likely competitors? What are your competitive advantages and barriers to entry?
  • How big is the market?
  • How do you make money?
  • What is your go-to-market strategy?
  • Who will buy your company and for what reason?
  • How much money are you raising and what are the questions you are looking to answer for your next investors?

We prefer technology-centric Internet start-ups but they can be across a variety of sectors.

  • Digital media
  • eCommerce
  • Enterprise IT
  • Mobile
  • Online advertising
  • Security
  • Software as a service (SaaS)
  • Video

In some sectors we are less able to add value and thus are less interesting for us:

  • Green technology
  • Hardware
  • Lifesciences
  • Original content businesses
  • Service businesses

We use these criteria to determine if a start-up is a good fit for our fund:

  • Funding stage: Seed- or early-stage. First or second money invested. Will lead or co-invest with Angel investors and other VCs.
  • Investment: up to $1,000,000. Total round sizes up to $1,500,000. Will participate in follow-on rounds.
  • Funding mode: Preferred stock only. No convertible debt.
  • Geography: Northeastern United States, preferably along the Boston to Washington, DC corridor. (This isn't completely arbitrary as we believe there is a correlation between proximity and value add, especially at the early stages.)