Enterproid Secures $11 Million in Funding from Comcast Ventures, Google Ventures and Qualcomm

Enterproid Secures $11 Million in Funding from Comcast Ventures, Google Ventures and Qualcomm

NEW YORK, Oct 06, 2011 (BUSINESS WIRE) -- Enterproid, maker of the Divide(TM) Platform for enterprise mobility, today announced it has closed $11 million in Series A funding to accelerate the company's growth and customer success. The investment was led by Comcast Ventures with participation from Google Ventures and Qualcomm, acting through its venture investment arm, Qualcomm Ventures. Enterproid will use the funds to extend engineering capabilities, expand distribution and launch a series of global partnerships.

"This additional funding is a great vote of confidence in our company, our team and most importantly in the Divide(TM) Platform, which fundamentally changes the way mobile professionals use their smartphones in the workplace," said Andrew Toy, CEO of Enterproid. "Enterproid solves the compelling challenge of allowing individuals who use their personal device at work to create a secure, IT-friendly business profile without compromising the individual's privacy or choice of device."

As the BYOD (Bring Your Own Device) trend continues to accelerate globally, the Divide(TM) Platform helps companies accommodate and support employee-owned devices within the corporate IT environment and gives employees a dual persona on their device that delivers secure access to business productivity applications, without compromising personal privacy. Currently in beta and soon available for download on the Android Market, Divide(TM) delivers multiple profile support, productivity apps and a fully managed and secure environment.

Divide(TM) gives employees access to a full set of remote management capabilities without requiring the installation of any desktop or server software or any support from corporate IT. Lost devices can be remotely located and wiped with corporate data being erased on the entire handheld.

For IT administrators, Divide(TM) is a critical new tool that includes a fleet-management console for supporting enterprise-wide policy deployment and enforcement including the ability to see all connected devices, set policies by group, perform remote wipes of corporate data, lock corporate profiles and administer password resets. Additionally, Divide(TM) has built-in expense management tools to help identify roaming devices and display network operator usage data.

"Employees bringing their own devices to work is a growing phenomenon, and Enterproid has found a solution for the challenge it creates for businesses' privacy and security," said Dave Zilberman, Principal at Comcast Ventures. "We think Enterproid provides meaningful customer value, has the potential to disrupt an industry and, most importantly, changes the way people live, work and interact. Our infusion of new financing, alongside impressive investors, enables Enterproid to accelerate its growth plans."

About Enterproid, Inc.

Enterproid helps organizations and individuals get the most out of mobile technology. The company's flagship Divide(TM) Platform combines cloud-based management with device-level technology that ensures enterprise security and control without compromising personal freedom and privacy. Founded by former mobile executives and engineers from Morgan Stanley, Enterproid is headquartered in New York, with offices in London and Hong Kong. Enterproid's seed round investors included Genacast Ventures, High Peaks Venture Partners, and NYC Seed. The company was the Grand Prize winner of Qualcomm's QPrize at the 2011 Demo Spring conference. Learn more at www.enterproid.com , @dividemobile.

About Comcast Ventures

Comcast Ventures is the venture capital affiliate of Comcast Corporation. It consists of the recently combined Comcast Interactive Capital and NBC Universal Peacock Equity Fund and has a portfolio valued at $750 million under management. Comcast Ventures invests in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed. Its primary goal is to generate superior financial returns through the success of its portfolio companies by applying the unique resources, contacts, experience, and insight of Comcast's family of companies.

About Google Ventures

Google Ventures is the venture capital arm of Google Inc. We seek to discover and help develop great companies, and believe in the power of entrepreneurs to do amazing things. Our investments range from seed to late stage, across a broad range of industries, including consumer Internet, digital media, software, hardware, and biotechnology. We embrace the challenge of helping young companies grow from the proverbial garage to global relevance. For more information, visit www.googleventures.com .

About Qualcomm Ventures

Qualcomm Ventures, the venture investment group of Qualcomm Incorporated, was launched in the United States in November 2000 with an initial US$500 million allocation. Qualcomm Ventures' aim is to support Qualcomm's mission of enabling and fostering 3G and wireless Internet markets through investments in privately owned startup ventures. These investments include companies focusing on wireless communication technologies and products serving consumer, enterprise and vertical markets worldwide. For more information, please visit www.qualcomm.com/ventures .

SOURCE: Enterproid, Inc.

DoubleVerify Adds $33 Million in Funding

DoubleVerify Adds $33 Million in Funding from Private Equity Powerhouses JMI Equity and Institutional Venture Partners

August 30, 2011

Series C Funding Round Entrenches DoubleVerify as the Global Standard for Online Media Verification and Compliance

New York (August 30, 2011) – DoubleVerify (www.doubleverify.com), the pioneer and worldwide leader in online media verification and compliance, today announced that it received $33 million in financing led by JMI Equity and Institutional Venture Partners (IVP), two of the premier later stage venture capital and private equity firms in the United States focused on investing in rapidly-growing software, Internet and business services companies. Other participants in the round included previous investors Blumberg Capital and First Round Capital. In conjunction with the financing, Bob Nye of JMI Equity and Dennis Phelps of Institutional Venture Partners have joined the company’s board of directors. This investment brings the company’s cumulative financing to $47 million.

Since the company’s launch in 2008, DoubleVerify has developed the standard for online media verification for advertisers, agencies, ad networks, DSPs, exchanges and publishers. Using its proprietary, patent-pending technology, DoubleVerify has driven accountability and transparency for the online advertising ecosystem by tracking actual delivery of campaigns to verify that they are in compliance with the advertisers’ insertion order terms, conditions and buying guidelines. DoubleVerify is utilized by more than 200 of the leading Fortune 500 marketers, all six of the major agency holding companies, and is accepted and integrated with all major publishers and sell-side platforms.

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Adobe Acquires Demdex

Adobe Acquires Demdex. Here is the press release...

Adobe Acquires Demdex – Brings Audience Optimization to $109 Billion Global Online Ad Market

Posted Jan 18, 2011

The Adobe Online Marketing Suite, powered by Omniture, together with the Demdex data management platform, delivers an industry leading audience optimization solution for publishers and advertisers

SAN JOSE, Calif. — Jan. 18, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has acquired privately held Demdex, a leading data management platform company. The global online advertising spend is a large and growing market and is projected to reach $109 billion in 2013* as online advertising becomes an increasingly strategic part of the marketing mix. Online audience optimization is a critical factor for advertisers and publishers to maximize their online ad investment. The addition of Demdex to the Adobe Online Marketing Suite, powered by Omniture®, delivers an audience optimization solution that will enable advertisers and publishers to consistently deliver more relevant digital experiences to their customers.

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Google Acquires InviteMedia

Google announces the acquisition of Invite Media. Read the Google blog entry...

Investing in Exchange Bidding

Thursday, June 3, 2010 | 11:05 AM

We’re happy to announce that we’ve acquired Invite Media, an innovative start-up based in New York and Philadelphia.

The team at Invite Media has developed technology that enables advertisers and agencies to use “real time bidding” to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface.

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