Genacast Ventures

Revmetrix Raises $2.2 Million Series Seed Round


Revmetrix Raises $2.2 Million Series Seed Round to Move Retailers into the Age of Big Data

Washington, DC – February 19, 2015 - Revmetrix today announced it has secured $2.2 million in seed funding to debut the first omnichannel data platform for retailers. Revmetrix helps retailers leverage their own customer data to paint a detailed picture of customer behavior as it spans across multiple channels and devices. By doing so, Revmetrix enables retailers to build better, smarter interactions at every point of engagement for their shoppers. Philadelphia-based Genacast Ventures (affiliated with Comcast) and Boston-based .406 Ventures co-led the seed round.

“Today’s shoppers will browse a product on their smartphone, read reviews on their iPad, and then make a purchase in-store,” said David McBride, most recently Senior Director of Omnichannel Analytics at American Eagle Outfitters. “However, retailers keep data from those interactions in different internal systems and have no way of knowing they came from a single customer. Revmetrix gives retailers a complete view of all customer engagement, while cataloging every visit, every view, every click and every purchase - regardless of whether they were in-store, online or on their mobile device.”

The Revmetrix platform allows retailers to:

  • Collect and uniquely identify interactions from a single customer as he or she engages with a retailer, regardless of whether they are in-store, online or on their mobile device, and store each interaction in a detailed customer profile designed specifically for retail.
  • Build complex queries across the datastore of customer profiles, interactions, segments, locations and products to gain unique insight into the behavior of shoppers.
  • Create highly-targeted audiences that are built around customer engagement with that specific retailer, based on transparent, first-party data.
  • Leverage connections to dozens of marketing platforms including email, display advertising, direct mail and social to create integrated marketing campaigns that improve a customer’s omnichannel experience and ensure repeat business.

“Until today, there has not been an effective option for retailers to maximize their potential in omnichannel retailing,” said Greg Dracon, Partner at .406 Ventures. “Solutions have been limited to bloated data warehousing solutions or outdated CRM solutions. Revmetrix has created an automated customer intelligence platform unlike any other and retailers now have actionable visibility that will optimize their omnichannel business.”

“Revmetrix addresses big data analytics challenges unique to retailers, offering a far better and more cost-effective option than existing systems used today,” said Hemang Gadhia, Co-founder and CEO of Revmetrix. “With Revmetrix, retailers can quickly capitalize on customer segmentation and engagement opportunities through real-time insight and omnichannel visibility.”

Additional investors in the Revmetrix seed round include Jerry Neumann of Neu Venture Capital, Millennial Media (NYSE: MM) co-founder Chris Brandenburg, Clarabridge co-founder Sid Banerjee, Higher One (NYSE:ONE) co-founder Sean Glass, and a host of other angel investors.

Revmetrix Pilot Program
Revmetrix is working with several big-name retailers to get them enrolled in the pilot program for the Revmetrix Platform. Retailers interested in participating can request more information by contacting Revmetrix at

About Revmetrix
Revmetrix is an innovator in omnichannel customer intelligence for retailers, founded by serial entrepreneurs Hemang Gadhia and Christopher Brown. Both Hemang and Christopher have previously founded and exited technology startups in the data intelligence and analytics space. The Revmetrix platform seamlessly brings all retail customer information together in one place to make it easily accessible and actionable, enabling retailers to ensure customer satisfaction and loyalty on an ongoing basis. Revmetrix is based outside of Washington, DC. For more information, visit

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Datadog Acquires Mortar Data to Enhance Analytics for Cloud Monitoring


Datadog Acquires Mortar Data to Enhance Analytics for Cloud Monitoring

Team brings deep experience in distributed systems, big data integration and machine learning

NEW YORK – (BUSINESS WIRE) – Datadog, the leading SaaS-based monitoring platform for cloud applications, today announced it has acquired Mortar Data, a New York-based startup enabling companies to build and run custom big data applications and data pipelines. With the addition of Mortar Data’s analytics platform and experienced team, this acquisition will extend Datadog’s data analytics capabilities and will soon provide Datadog users with new ways to gain actionable insights from their data.

“Mortar Data has built a sophisticated and highly scalable platform for analyzing massive amounts of data,” said Olivier Pomel, co-founder and CEO of Datadog. “As Mortar Data’s customers we have already been using many of their capabilities. We look forward to using the Mortar Data platform, and the team’s analytics and machine learning expertise, to provide our customers with unique, actionable insights on the hundreds of billions of data points we gather each day.”

Mortar Data’s platform allows users to analyze data and build big data apps with ease. Mortar users can integrate different data sources via robust pipelines and perform complex analyses with custom machine learning applications. The platform accelerates the development and deployment of data projects and then provides operational support by quickly pinpointing issues in production and automatically recovering from transient problems.

“Over the past few years, Datadog has rapidly grown to become the leader in the cloud monitoring space,” said K Young, CEO of Mortar Data. “It became increasingly apparent that together we could accomplish something truly great by making our platform the analytics engine for the massive amounts of performance data that Datadog gathers. Our team is looking forward to joining forces with Datadog, and providing unique capabilities that will help customers quickly find and fix performance anomalies across cloud applications that run at scale.”

“In an IT operations analytics (ITOA) context, machine learning is a crucial addendum to big data platforms and services since it allows for the automated generation of insights into high volume, highly volatile, and highly heterogeneous datasets — insights that would, in most cases, be unavailable without the automated assist,” wrote Will Cappelli, Research VP, Enterprise Management, Gartner.*

Most recently, Datadog announced a $31M Series C funding round led by existing investor Index Ventures. The company continues to strengthen its leadership position within the market and has seen tremendous year-over-year growth since launching in 2010, adding customers such as Netflix, EA, Spotify, MercadoLibre and AdRoll.

About Datadog
Datadog is a monitoring service that brings together data from servers, databases, applications, tools and services to present a unified view of the applications that run at scale in the cloud. These capabilities are provided on a SaaS-based data analytics platform that enables Dev and Ops teams to work collaboratively on the infrastructure to avoid downtime, resolve performance problems and ensure that development and deployment cycles finish on time.

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YieldMo Closes $10 Million

YieldMo Closes $10 Million in Series C Financing Led by Time Warner Investments to Expand its Ad Format Lab™ and Private Mobile Marketplace

Time Warner Investments joins existing investors Google Ventures and Union Square Ventures to bring a better mobile ad experience to market.

(New York, NY) October 22, 2014 - YieldMo, a mobile advertising solution that optimizes revenue for publishers, ROI for marketers, and the experience for consumers, today announced its Series C financing round led by Time Warner Investments. YieldMo raised $10 million in its latest round, with full participation from existing institutional investors including Google Ventures, Union Square Ventures, Genacast, Rhodium, and Dace Ventures.

YieldMo will use the funding to expand its pioneering Ad Format Lab™ and Private Mobile Marketplace. The Ad Format Lab conceives of innovative ways to deliver ad content on mobile publisher pages, and continuously prototypes and live tests ad formats to improve their favorability among consumers.

YieldMo's Private Mobile Marketplace then enables advertisers to purchase these exclusive ad experiences on the mobile pages and apps of premium publishers, including Time Warner properties. YieldMo’s Private Mobile Marketplace is distinct in that it only includes premium advertisers and publishers, and provides transparent reporting down to the placement level.

Since YieldMo ads typically appear on 100% of a publisher’s pages, YieldMo is uniquely able to use A/B testing, machine learning, and predictive modeling to optimize the ads towards their highest possible performance at the placement level. Advertisers frequently cite YieldMo as their top-performing mobile ad partner. Publishers in the Private Mobile Marketplace begin earning incremental revenue immediately. Due to YieldMo’s constant experimentation, publishers typically see this additional revenue increase by more than 90% during the first 12 months after launch.

Michael Yavonditte, Co-Founder and CEO of YieldMo commented, "We continue to see success with our business model, and are excited to include Time Warner as a strategic investor and partner. We made the decision to invest heavily in new technology to improve the mobile ad experience for all parties, and the benefits of this early effort are now evident. Our proprietary technology has run tens of billions of unique ad tests to date – driving superior results for both advertisers and publishers."

"YieldMo's leadership team has a successful track record of innovation in this space," said Allison Goldberg, Managing Director of Time Warner Investments. "Properties within the Time Warner portfolio partnered with YieldMo and are experiencing impressive results. We support and believe in the solution that YieldMo is building to shape the future of mobile advertising, and we are thrilled to be a part of it."

Fueled by this new funding, the YieldMo team plans to hire at least 40 new employees in the coming months. Talented individuals should email their interest to, or tweet the company directly @YieldMo. The team is looking for:

- World-class visual designers
- Creative coders and developers
- Exceptional full-stack engineers
- Brilliant data scientists and analysts with expertise in machine learning and/or yield optimization
- Experienced account executives and business development managers

About YieldMo

YieldMo is a mobile advertising solution that optimizes revenue for publishers, ROI for marketers, and the experience for consumers. YieldMo's Private Mobile Marketplace enables marketers to purchase high-quality non-banner ad placements in consumer-friendly formats on the mobile pages and apps of premium publishers. YieldMo was founded in 2012 by Michael Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton. The founding team previously built Quigo Technologies (acquired by AOL in 2007). The company has received funding from top-tier investors including Time Warner Investments, Google Ventures, Union Square Ventures, Genacast, Rhodium, Dace Ventures, and ff Venture Capital. YieldMo is headquartered in New York, NY. To learn more, please visit

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STAQ closes $2.5 Million led by Genacast Ventures

STAQ Inc. Closes $2.5 Million Series A Financing

Platform For Unifying Data Across Ad Technologies Automates The Last Mile Of Ad Operations

New York (October 21, 2014) STAQ Inc., which makes ad operations more efficient by unifying ad technology through reporting, connections and integrations, today closed a $2.5 million Series A round of institutional financing led by Genacast Ventures and Core Capital. Other investors include Kinetic Ventures, Revel Partners and The Hive, an early stage fund for data driven businesses that also provided STAQ's seed round funding of $1.1 million.

Founded in 2012, STAQ Inc. develops and provides STAQ, a collection, reporting, and integrations system for advertisement technology. Its product combines advertisement reporting that enables users to view their campaigns, inventory, data, analytics, and sales pipeline from across all of their advertising technology. Already, STAQ has integrated into more than 175 of the most widely used technologies among publishers and marketers, including ad servers, RTB exchanges, DSPs, SSPs, audience targeting systems, analytics, CRM and workflow tools.

“We’ve automated the last mile of ad operations, with programmatic reporting and analytics,” says James Curran, CEO & Co-Founder. “Everyone in the industry has a unique tech stack and different business needs. Because of this, collection and aggregation of data from different systems has been a painstakingly manual process, until now. Our technology automates this process and offers the tools to normalize all of this data, aggregating buying data across multiple DSPs and exchanges, or revenue from many direct and indirect streams for publishers.”

Mr. Curran added that the additional capital "Will fuel the expanding adoption of our product, used by brand publishers, ad technology platforms and media buyers."

"The ad tech landscape is getting more complicated every day and STAQ is an essential tool to simplify this world for digital marketers," says Gil Beyda, Founder and Managing Partner of Genacast Ventures. "As a founder of and investor in many ad tech companies, it became clear to me that STAQ is critical for today's advertisers, agencies and publishers to be successful."

“We chose STAQ because their core business focuses on our needs: Programmatic advertising data collection and scalable UI aggregation,” says Jen Witt, Director of Ad Operations at Match Media, a subsidiary of IAC. “They are staffed with industry experience, giving them deeper insight into the operational data collection problems faced by publishers using multiple UIs and APIs to collect daily figures.”

“Marketers and publishers have multiple partners that make up their marketing technology stack. Many use different ad servers, networks, DSPs, SSPs, DMPs, CRM, analytics tools and other types of platforms. Just compiling data from all of these systems can be a headache, keeping ad tech companies from being able to make quick decisions in their day–to–day ad operations," adds Mike Subelsky, STAQ Inc.'s CTO & Co-Founder. “We connect to your ad tech stack in an automated fashion, compile all of the data you need to access. Every stack configuration and use case is different and our system can be customized to specific needs. Finally, since we maintain the integrations, operations teams can launch with STAQ without needing their own tech resources.”

STAQ, Inc. ( makes ad operations more efficient by unifying ad technology through reporting, connections and integrations. The company is led by industry veterans from the Rubicon Project, Collective Media, and DoubleClick. It has offices in New York City and Baltimore.

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Rocketrip Closes $3 Million

Next Generation Travel Management Start-Up Rocketrip Closes $3 Million In Series A-1 Funding
Series A Investors Canaan Partners and Genacast Ventures Join New Investors CrunchFund and Paul Buchheit to Fund Product Development and Sales

NEW YORK, July 14, 2014 /PRNewswire/ -- Rocketrip, the first commercially available platform to save companies money on travel expenses by rewarding employees for cost-saving behavior, today announced that it raised $3 million in an accelerated round of funding from current and new investors. The funding will be used to expedite product development and sales efforts.

The A-1 round was led by current investors Canaan Partners and Genacast Ventures, and includes participation from new investors CrunchFund and Paul Buchheit. Rocketrip closed a $2.6 million Series A round in January 2014 led by Canaan with participation from Genacast Ventures, Y Combinator, and other investors. To date, Rocketrip has raised $6.2 million in venture funding.

"Since January's Series A round, results from Rocketrip's Pilot Programs have provided quantifiable evidence that the platform will decrease corporate travel costs by more than 20 percent, fundamentally change employee spending behavior, and make travel weary employees feel better about hitting the road," says Dan Ruch, Founder & CEO of Rocketrip. "We are all very encouraged by the positive feedback from current Rocketrip customers, as well as a deep pipeline of new business. The money raised from this A-1 round will be used primarily to drive our sales efforts as well as build out our product and engineering team to improve usability and integrate new features."

In 2014, Rocketrip saved clients $200,000 across 1,000+ round trip air and hotel segments. Much of the savings came from expected shifts in behavior such as choosing the lowest fare at time of booking, purchasing 21+ days in advance, and booking coach over business class. However, several exciting and unanticipated money-saving scenarios emerged as employees were self motivated to beat their personalized budget in order to maximize Rocketrip Rewards. Examples include:

  • Booking accommodations through Airbnb
  • Using personal miles to pay for flights, demonstrating that employees value Rocketrip Rewards more than their airline miles
  • Purchasing bundled air/car/hotel packages
  • Staying with a friend
  • Choosing a train instead of a plane

"As a former Google employee, I've personally seen the benefit a reward-based travel policy offers both employees and finance departments," said Paul Buchheit, Rocketrip investor, a former Google employee and creator of Gmail. "I know the model works, and I am thrilled to be part of the Rocketrip team making this travel program available to companies and business travelers everywhere."

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Divide is joining Google


Divide is joining Google!

We’re thrilled to announce that Divide is joining Google! Divide was founded with a simple mission: Give people the best mobile experience at work. As part of the Android team, we’re excited to continue developing solutions that our users love.

For existing customers, Divide will work as it always has. Thank you to everyone who has downloaded our app, partnered with us, invested in us and provided feedback along the way; we truly appreciate all your support.

The Divide Team

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LeadiD Raises $7M in Series A Funding

LeadiD Raises $7M in Series A Funding Round

Comcast Ventures, Tribeca Venture Partners, Genacast Ventures Lead Cash Infusion

PHILADELPHIA, PA--(Marketwired - Apr 30, 2014) - LeadiD, the first neutral, privacy-friendly, trusted arbiter of lead transactions, announced today that it has raised $7M in Series A funding from Comcast Ventures and Tribeca Venture Partners. Genacast Ventures, an early-stage technology fund affiliated with Comcast, which had led LeadiD's seed funding, also participated in this round. This brings the total of funds raised since the company's inception to $9.7M. Today's announcement was initially mentioned on re/code.

LeadiD is growing dramatically. The raising of this Series A round of funding comes just a few months after the company's announcement that it had tripled both platform usage and revenue over the course of 2013. Located in Ambler, PA, just west of Philadelphia, the start-up will use new funding to grow its team and further strengthen its lead authentication technology for both buyers and sellers. LeadiD has already generated more than one billion unique LeadiDs for its 350 clients -- a list that includes major brands throughout the education, mortgage, insurance and automotive verticals.

"Online Lead Generation is a multi-billion dollar industry," said Ross Shanken, Founder and CEO of LeadiD. "But the practice of buying and selling of leads traditionally has been highly inefficient. We developed and scaled a system that allows sellers and buyers to determine the value of a lead and make purchase and resourcing decisions accordingly. This investment is the latest indication that we're moving the marketplace in the right direction."
"LeadiD provides a technology that improves marketer outcomes, seller margins, and consumer experience," said Sam Landman, Principal at Comcast Ventures. "No other neutral solution like this exists at any scale, and we're excited to be backing the one with the first-mover advantage."

"Genacast Ventures looks to invest in technology companies with the potential to disrupt large, established markets," added Gil Beyda, Founder and Managing Partner at Genacast Ventures. "Lead generation is one such market that is an essential customer acquisition vehicle for thousands of businesses, large and small, around the world. LeadiD helps insure there is a growing supply of quality, performing leads and has demonstrated their ability to bring new levels of trust and transparency into the lead selling and buying process. We believe LeadiD is now an indispensible component to a healthy, thriving lead generation ecosystem."

LeadiD clients include Urban Science, eFinancial, Consumer United, and dozens of other brand advertisers. Whether on the buyer or seller side, the LeadiD technology authenticates the origin and history of every lead, providing real-time analytics that predict each individual lead's worth and efficacy. Registration for the technology is free for marketers on both sides of the transaction.

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ZeroFOX Secures $11M in Series A Funding Led by NEA


ZeroFOX Secures $11M in Series A Funding Led by NEA to Combat Social Cyber Attacks

The Social Risk Management Company™ Leads the Fight Against Social-Borne Cyber Attacks by Mitigating Risk Introduced to Enterprise and Government Organizations via Social Media

BALTIMORE, MD—April 30, 2014—ZeroFOX, The Social Risk Management Company™, today announced it has secured $10.7 million in Series A funding led by New Enterprise Associates (NEA). The funding round includes a $450K non-dilutive incentive from the State of Maryland. Also participating in the round were earlier investors Genacast Ventures (a fund in partnership with Comcast Ventures), Core Capital and a number of notable security industry luminaries including Enrique Salem (Board Member at FireEye and former CEO of Symantec), Dean Drako (Founder and CEO of Eagle Eye Networks and founder, BOD and former CEO of Barracuda Networks), Michael Fey (General Manager and WW CTO at McAfee), John M. Jack (Former CEO of Fortify and currently a Board Partner at Andreessen Horowitz), Ken Levine (CEO of Verdasys and former CEO of Nitro Security), and Todd Headley (former CFO of SourceFire), amongst others, bringing total funding over the last 12 months to $13 million.

NEA is one of the largest venture capital firms in the world with a current investment fund of $2.6B. “We are very excited to join the ZeroFOX team as they work to defend against the growing problem of intelligent cyber threats,” said Peter Barris, Managing General Partner, NEA, and ZeroFOX Board Member.“The security space has not evolved at the same pace as new consumer social media tech has and we think ZeroFOX is poised to address a very critical part of security for enterprise customers. The team’s deep expertise in the security space positions them well to tackle this challenge, and we look forward to partnering with them.”

“I continue to be humbled by the support and momentum we are gathering at ZeroFOX,” said James C. Foster, Co-Founder and CEO of ZeroFOX. “Peter Barris and NEA are among the very best investors and business partners worldwide. Their confidence in our vision and our team are true testaments that we are on to something very big.”

According to the 2013 Verizon Data Breach Report, nearly 1/3 of all data breaches occurred via social as the primary attack vector. ZeroFOX is uniquely focused on this attack vector, enabling organizations to identify, manage, and mitigate the information security risks associated with employee and corporate social media usage. From targeted social-based cyber attacks to fraud, phishing, social engineering and impersonations, the ZeroFOX Platform provides real-time risk management, threat intelligence and security analytics.

“Social media and peer-to-peer communications are increasingly used as a medium for attacking individuals’ digital personas and undermining enterprise security,” said Larry Walsh, Chief Analyst at The 2112 Group. “The need for effective identification and mitigation of social-based security threats is long overdue.”

“ZeroFOX is the only organization that sits at the intersection of cyber security and social media, helping customers address the information security risks associated with social,” said Evan Blair, Co-Founder and COO, ZeroFOX. “Now, with NEA’s support we are in position to become the global brand for Social Risk Management.”

ZeroFOX was founded in January of 2013 and has collected a number of industry awards including being recognized as the CRN’s Top 10 Security Companies, 2013 Maryland Cyber Company of the Year, Winner of Chesapeake Regional Technology Council 2014 Rising Star Award, Winner of the 2013 Mid-Atlantic Venture Association Capital Connection TechBuzz show in Washington D.C., ‘Incubator Company of the Year’ for the state of Maryland in June 2013, and Baltimore Business Journal’s ‘Top 5 Cyber Companies to Watch’, ‘20 Most Promising Security Companies’ by CIO Review, and Daily Record’s ‘Innovator of the Year’.

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Rocketrip Lands $2.6 Million Series A Round

Rocketrip Lands $2.6 Million Series A Round

Canaan Partners and Genacast Ventures Invest in Next Gen Travel Management Firm to Accelerate Software and Product Development

NEW YORK, Feb. 10, 2014 (GLOBE NEWSWIRE) -- Rocketrip, the first commercially available platform to save companies money on travel expenses by rewarding employee cost-saving behavior, today announced that it has closed its first institutional round of funding. Canaan Partners led the $2.6 million Series A financing with participation from Genacast Ventures and others investors. Rocketrip has received previous funding from Genacast Ventures, Y Combinator, and angel investors.

"Legacy corporate travel systems that are designed to streamline the travel process and enforce policy, in fact create friction with employees and drive non-compliance in today's $160 billion-a-year US business travel industry. As a result, travelers often 'go rogue' as the industry calls it, and book travel outside of those systems," says Dan Ruch, Founder & CEO of Rocketrip. "Rocketrip is optimized for employees that are allowed to book travel using their website or vendor of choice, motivating cost sensitivity by rewarding employees with a percentage of the savings they generate. However, for companies with a more complex travel program and a mandated booking channel, Rocketrip can function in parallel with existing systems by motivating similar cost saving behavior."

In just three months of early pilot testing, seven Rocketrip customers saved nearly $20,000 across 100 trips. This represents a higher-than-expected 25% reduction in travel spend.

"We are pleased to have Canaan Partners and Genacast Ventures invest in our vision to reform a very broken corporate travel management process," adds Mr. Ruch. The new funds will be used to accelerate software and product development and to build out sales and client services."

"Forward-looking companies are recognizing that they can enlist their employees to help reduce spending on travel while increasing employee satisfaction on these trips. This change is happening especially fast in the mid-market," says Warren Lee, General Partner, Canaan Partners. "Rocketrip is well-positioned to take advantage of these changing corporate travel market dynamics."

"Existing travel management interfaces are obsolete; they are bulky, antiquated, take time to learn, and have increasingly diminishing value. By contrast, online travel agencies and other online booking websites provide ease of use, high availability, and lots of choice," says Gil Beyda, Founder and Managing Partner of Genacast Ventures. "I believe the corporate travel management space is starving for the kind of innovation that Rocketrip provides."

"With Rocketrip's incentive platform, companies can promote desirable cost-saving behaviors, such as advanced purchase of flights. Everyone benefits from using Rocketrip: companies cut their travel costs and get best-in-class reporting on travel spend and behavior, and employees earn rewards for booking cost-effective trips," says Gillian Tee, Rocketrip Co-Founder and Head of Product and Technology.

Rocketrip ( is the first commercially available travel management platform to save companies money on travel expenses by motivating employees to become willing and enthusiastic partners in cost savings. Rocketrip's algorithms integrate a company's travel policy with real-time trip pricing and availability to create a personalized Smart Budget for each trip. Employees are set free to book using their favorite travel websites. The company rewards employees for booking under budget by sharing a percentage of the savings in the form of cash and gift cards. Rocketrip, based in New York City, provides employers with insights and analytics on company spending, savings and employee travel behavior, giving them the ability to optimize their travel policy and rewards program.

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YieldMo Closes $8 Million in Series B Financing

YieldMo Closes $8 Million in Series B Financing to Expand its Premium Mobile Advertising Platform

Google Ventures joins existing investors including Union Square Ventures and Genacast Ventures in new financing round

(New York, NY) December 5, 2013 -- YieldMo, a technology company rethinking mobile advertising for publishers and marketers, today announced its Series B financing round led by Google Ventures. YieldMo raised $8 million in its latest round, with full participation from existing institutional investors including Union Square, Genacast, Rhodium, Dace Ventures and ff Venture Capital. The company has raised $12.1 million to date.

Using YieldMo’s technology, marketers can purchase high quality ad placements in consumer-friendly formats on mobile pages and apps of premium publishers. The ad placements typically appear on 100% of the publisher’s mobile inventory and allow for an incomparable level of testing and optimization using machine learning and predictive analysis. YieldMo has consistently delivered best-in-class metrics for publishers and marketers, and will use the new funding to continue building unparalleled technology infrastructure and adding more premium publishers and advertisers to its platform.

Michael Yavonditte, CEO of YieldMo commented, “Premium publishers need a flexible way to monetize the massive shift in traffic from desktops to mobile devices. Publisher business models are threatened if they cannot find a way to replace the revenue. Marketers need a platform with formats and transparency that allows for proper testing and optimization over time and that provides a reliable ROI. Consumers visiting premium publishers on their personal mobile devices want to see ads they can read without being interrupted. We created YieldMo to solve these problems for each of these constituencies in a balanced way.”

“In mobile, one of the big challenges is developing compelling ad formats that work on small screens, and YieldMo has created a format that is incredibly appealing,” said Rich Miner, General Partner, Google Ventures. “I was impressed that YieldMo’s adaptive ad format and platform were performing so well that publishers were opening up premium inventory.”

YieldMo was founded in 2012 by Michael Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton. The founding team previously built Quigo Technologies, a Web advertising company that was acquired by AOL in 2007. YieldMo’s system addresses prevalent issues of privacy and effective targeting with mobile in mind. YieldMo is distinct in that it deals only with premium publishers, does not require user tracking or targeting and enables both publishers and marketers to showcase and optimize their brands in order to yield their due share.

About YieldMo
YieldMo is rethinking mobile advertising to optimize yield for publishers, ROI for marketers and the experience for consumers. YieldMo’s Premium Private Platform for Mobile enables marketers to purchase high quality non-banner ad inventory in consumer-friendly ad formats on the mobile pages and apps of premium publishers. YieldMo was founded in 2012 by Michael Yavonditte, Teddy Jawde, Todd Coleman and Rick Eaton. The founding team previously built Quigo Technologies (acquired by AOL in 2007). The company has received funding from top-tier investors including Google Ventures, Union Square Ventures, Genacast, Rhodium and Dace Ventures. YieldMo is headquartered in New York, NY. To learn more please visit

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