LeadiD Secures $1.7 Million in Funding Led By Genacast Ventures

LeadiD closes $1.7 million in funding to accelerate the company’s growth within the lead generation space.

LeadiD (leadid.com), developer of a groundbreaking lead certification technology platform, today announced that it has closed $1.7 million in funding to accelerate the company’s growth and success in the lead generation marketplace. The investment was led by Genacast Ventures, a seed-stage investor, based in Philadelphia, PA. LeadiD will use the funds to hire additional business development and engineering resources, produce unique marketing campaigns, accelerate innovative application development and drive market adoption.

In conjunction with this investment, LeadiD has recently added several industry veterans to drive LeadiD’s growth. John Trionfo, LeadiD’s most recent hire from TARGUSinfo, is the company’s new Senior Vice President; Rob Rokoff, previously of Leads360 and TARGUSinfo, is the Vice President of Business Development; Natalie Stopko, previously of LendingTree, LLC., has come on board as Director of Marketing; Lauren Jacobson, previously of Ampush Media, Inc., will come on board in early August as Director of Client Services. In the coming weeks, LeadiD will add executives from additional firms within the Lead Generation space.

“We feel great about LeadiD’s accomplishments in the Lead Generation space thus far, and Genacast Venture’s investment is a big vote of confidence in our company, our team and in the LeadiD platform. We are passionate about what we are doing here at LeadiD, and Gil Beyda [Genacast Founder] shares that passion,” said LeadiD Founder and CEO, Ross Shanken. “We look forward to this partnership, accelerating LeadiD’s already rapid industry adoption.”

“We were very excited to invest in LeadiD. We see hundreds of businesses each year and LeadiD was a standout with a game-changing idea in lead generation. Plus they have a team with deep domain experience and an ability to deliver this valuable service,” said Gil Beyda, Founder and Managing Partner of Genacast Ventures.

LeadiD has over 160 companies utilizing the platform, which currently issues over 15,000,000 unique LeadiDs per month across the Education, Insurance, Legal and Automotive verticals. “LeadiD market adoption validates that many firms in our industry do want lead gen to mature; and LeadiD does a better job bringing both sides together because our technology platform empowers a neutral and trusted transaction. We are excited that Gil recognizes the potential of our technology and our team and I am thrilled to have Genacast join the LeadiD family,” explains Shanken.

Enterproid Secures $11 Million in Funding from Comcast Ventures, Google Ventures and Qualcomm

Enterproid Secures $11 Million in Funding from Comcast Ventures, Google Ventures and Qualcomm

NEW YORK, Oct 06, 2011 (BUSINESS WIRE) -- Enterproid, maker of the Divide(TM) Platform for enterprise mobility, today announced it has closed $11 million in Series A funding to accelerate the company's growth and customer success. The investment was led by Comcast Ventures with participation from Google Ventures and Qualcomm, acting through its venture investment arm, Qualcomm Ventures. Enterproid will use the funds to extend engineering capabilities, expand distribution and launch a series of global partnerships.

"This additional funding is a great vote of confidence in our company, our team and most importantly in the Divide(TM) Platform, which fundamentally changes the way mobile professionals use their smartphones in the workplace," said Andrew Toy, CEO of Enterproid. "Enterproid solves the compelling challenge of allowing individuals who use their personal device at work to create a secure, IT-friendly business profile without compromising the individual's privacy or choice of device."

As the BYOD (Bring Your Own Device) trend continues to accelerate globally, the Divide(TM) Platform helps companies accommodate and support employee-owned devices within the corporate IT environment and gives employees a dual persona on their device that delivers secure access to business productivity applications, without compromising personal privacy. Currently in beta and soon available for download on the Android Market, Divide(TM) delivers multiple profile support, productivity apps and a fully managed and secure environment.

Divide(TM) gives employees access to a full set of remote management capabilities without requiring the installation of any desktop or server software or any support from corporate IT. Lost devices can be remotely located and wiped with corporate data being erased on the entire handheld.

For IT administrators, Divide(TM) is a critical new tool that includes a fleet-management console for supporting enterprise-wide policy deployment and enforcement including the ability to see all connected devices, set policies by group, perform remote wipes of corporate data, lock corporate profiles and administer password resets. Additionally, Divide(TM) has built-in expense management tools to help identify roaming devices and display network operator usage data.

"Employees bringing their own devices to work is a growing phenomenon, and Enterproid has found a solution for the challenge it creates for businesses' privacy and security," said Dave Zilberman, Principal at Comcast Ventures. "We think Enterproid provides meaningful customer value, has the potential to disrupt an industry and, most importantly, changes the way people live, work and interact. Our infusion of new financing, alongside impressive investors, enables Enterproid to accelerate its growth plans."

About Enterproid, Inc.

Enterproid helps organizations and individuals get the most out of mobile technology. The company's flagship Divide(TM) Platform combines cloud-based management with device-level technology that ensures enterprise security and control without compromising personal freedom and privacy. Founded by former mobile executives and engineers from Morgan Stanley, Enterproid is headquartered in New York, with offices in London and Hong Kong. Enterproid's seed round investors included Genacast Ventures, High Peaks Venture Partners, and NYC Seed. The company was the Grand Prize winner of Qualcomm's QPrize at the 2011 Demo Spring conference. Learn more at www.enterproid.com , @dividemobile.

About Comcast Ventures

Comcast Ventures is the venture capital affiliate of Comcast Corporation. It consists of the recently combined Comcast Interactive Capital and NBC Universal Peacock Equity Fund and has a portfolio valued at $750 million under management. Comcast Ventures invests in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed. Its primary goal is to generate superior financial returns through the success of its portfolio companies by applying the unique resources, contacts, experience, and insight of Comcast's family of companies.

About Google Ventures

Google Ventures is the venture capital arm of Google Inc. We seek to discover and help develop great companies, and believe in the power of entrepreneurs to do amazing things. Our investments range from seed to late stage, across a broad range of industries, including consumer Internet, digital media, software, hardware, and biotechnology. We embrace the challenge of helping young companies grow from the proverbial garage to global relevance. For more information, visit www.googleventures.com .

About Qualcomm Ventures

Qualcomm Ventures, the venture investment group of Qualcomm Incorporated, was launched in the United States in November 2000 with an initial US$500 million allocation. Qualcomm Ventures' aim is to support Qualcomm's mission of enabling and fostering 3G and wireless Internet markets through investments in privately owned startup ventures. These investments include companies focusing on wireless communication technologies and products serving consumer, enterprise and vertical markets worldwide. For more information, please visit www.qualcomm.com/ventures .

SOURCE: Enterproid, Inc.

DoubleVerify Adds $33 Million in Funding

DoubleVerify Adds $33 Million in Funding from Private Equity Powerhouses JMI Equity and Institutional Venture Partners

August 30, 2011

Series C Funding Round Entrenches DoubleVerify as the Global Standard for Online Media Verification and Compliance

New York (August 30, 2011) – DoubleVerify (www.doubleverify.com), the pioneer and worldwide leader in online media verification and compliance, today announced that it received $33 million in financing led by JMI Equity and Institutional Venture Partners (IVP), two of the premier later stage venture capital and private equity firms in the United States focused on investing in rapidly-growing software, Internet and business services companies. Other participants in the round included previous investors Blumberg Capital and First Round Capital. In conjunction with the financing, Bob Nye of JMI Equity and Dennis Phelps of Institutional Venture Partners have joined the company’s board of directors. This investment brings the company’s cumulative financing to $47 million.

Since the company’s launch in 2008, DoubleVerify has developed the standard for online media verification for advertisers, agencies, ad networks, DSPs, exchanges and publishers. Using its proprietary, patent-pending technology, DoubleVerify has driven accountability and transparency for the online advertising ecosystem by tracking actual delivery of campaigns to verify that they are in compliance with the advertisers’ insertion order terms, conditions and buying guidelines. DoubleVerify is utilized by more than 200 of the leading Fortune 500 marketers, all six of the major agency holding companies, and is accepted and integrated with all major publishers and sell-side platforms.

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Adobe Acquires Demdex

Adobe Acquires Demdex. Here is the press release...

Adobe Acquires Demdex – Brings Audience Optimization to $109 Billion Global Online Ad Market

Posted Jan 18, 2011

The Adobe Online Marketing Suite, powered by Omniture, together with the Demdex data management platform, delivers an industry leading audience optimization solution for publishers and advertisers

SAN JOSE, Calif. — Jan. 18, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has acquired privately held Demdex, a leading data management platform company. The global online advertising spend is a large and growing market and is projected to reach $109 billion in 2013* as online advertising becomes an increasingly strategic part of the marketing mix. Online audience optimization is a critical factor for advertisers and publishers to maximize their online ad investment. The addition of Demdex to the Adobe Online Marketing Suite, powered by Omniture®, delivers an audience optimization solution that will enable advertisers and publishers to consistently deliver more relevant digital experiences to their customers.

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Google Acquires InviteMedia

Google announces the acquisition of Invite Media. Read the Google blog entry...

Investing in Exchange Bidding

Thursday, June 3, 2010 | 11:05 AM

We’re happy to announce that we’ve acquired Invite Media, an innovative start-up based in New York and Philadelphia.

The team at Invite Media has developed technology that enables advertisers and agencies to use “real time bidding” to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface.

Continue reading...

DoubleVerify Raises $10 Million in Series B Funding

DoubleVerify Raises $10 Million in Series B Funding

March 8, 2010

New York (March 8, 2010) DoubleVerify, Inc. the pioneer and market leader in online advertising verification, today announced it has closed a $10 million series B financing round led by Institutional Venture Partners (IVP). The round included participation from existing DoubleVerify investors. A later-stage investor in rapidly-growing digital media and technology companies, IVP has funded many successful ventures, such as Business.com, ComScore, HomeAway, MySQL, Netflix, Quigo Technologies, TiVo, Twitter and Zynga.

DoubleVerify provides a technology solution that delivers transparency and accountability for agencies, marketers, publishers and ad networks running online ad campaigns. Advertising verification has created a fundamental shift in the online industry that for first time allows marketers to accurately verify their campaigns for brand safety, delivery accuracy and regulatory compliance. Major agencies and marketers have adopted verification in the past year, many of which have mandated the use of DoubleVerify across their entire online media spend.

DoubleVerify is the global leader in ad verification and pioneered the category when it launched in May of 2008. The company currently verifies over 25 billion impressions per month, which is more than all other competitors in the category combined. DoubleVerify’s dominance in the ad verification space has enabled the company to become profitable after two quarters and grow from 10 to 45 employees in less than a year.

“We feel fortunate to experience such rapid growth in the past year, and this funding will help us continue expanding quickly and innovating for our customers,” says Oren Netzer, Co-Founder and CEO of DoubleVerify. “The increased demand for verification and our leadership position in the space has allowed us to attract top-tier venture capital firms such as IVP. We look forward to working with the great team at IVP.”

“DoubleVerify has become the de facto standard for online advertising verification and is led by a strong team,” said Dennis Phelps, General Partner of IVP. “We look forward to working with management as they grow the business and transform the world of online advertising.”

“We’ve been extremely impressed with the progress that DoubleVerify has made in the past year, and the amount of interest in this round of financing further validates their dominance of the space,” according to David Blumberg, Managing Partner, Blumberg Capital.

“We’re gratified that the increasing level of trust relationship that we have with America’s leading marketers and agencies was noticed by the investor community,” said David Bell, a DoubleVerify board member.

DoubleVerify’s growing list of customers includes over 50 Fortune 500 Marketers. In December, DoubleVerify released BrandShield, the industry’s first complete ad prevention and blocking solution. DoubleVerify had previously closed a $3.5 million Series A financing in May 2009 led by Blumberg Capital, with participation from First Round Capital, Genacast Ventures and private investors.

DoubleVerify (www.doubleverify.com) is the worldwide leader in online advertising verification and the top choice of marketers, agencies, ad networks and publishers looking to ensure brand safety, campaign transparency and regulatory compliance. DoubleVerify verifies over 25 billion advertising impressions per month for dozens of leading Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, Institutional Venture Partners, First Round Capital and Genacast Ventures.

DoubleVerify Secures $3.5 Million in Series A Financing

Double Verify Secures $3.5 Million in Series A Financing
MAY 18, 2009

Secures $3.5 Million in Series A Financing
Emerges as Leader in Online Media Verification and Assuring Brand Safety

New York (May 18, 2009)

DoubleVerify, which pioneered online media verification, today announced that following a highly successful trial and ramp-up of its real-time verification solution for online advertising transactions, that it has formally launched. During the past few months, a number of blue-chip advertisers including one of the top 3 banks, one of the top 3 telecommunication companies and one of the top 5 pharmaceutical companies began mandating use of DoubleVerify on most of their media buys.

Using proprietary, patent-pending technology, DoubleVerify helps agencies, marketers, publishers and ad networks increase online advertising accountability and transparency by tracking the actual delivery of clients advertising campaigns and verifies that they are being delivered in compliance with the advertiser's insertion order terms, conditions and buying guidelines. This allows marketers and their agencies to identify and remove budget waste from their campaigns, safeguard the reputation of their brands online, uphold regulatory compliance requirements and verify that they fully capitalized on their marketing opportunities. Currently DoubleVerify is being tested or used by over two dozen Fortune 500 marketers in various industries such as telecom, financial, entertainment, pharma, tech and travel.

DoubleVerify enables publishers and ad networks to be more proactive and pre-emptive with clients increasing their accountability, minimizing trafficking mistakes, reducing reconciliations and make-goods, speeding up collections and attracting more brand dollars to their sites or networks. Currently the company is in discussion with over 10 ad networks including 3 of the top 5 on implementing DoubleVerify as a standard part of their client offering.

DoubleVerify today also announced it has closed a $3.5 million Series A financing led by Blumberg Capital, with participation from First Round Capital, Genacast Ventures and private investors. David Blumberg, Managing Partner, Blumberg Capital; Chris Fralic, Partner, First Round Capital; and Gil Beyda, Managing Partner, Genacast Ventures will join Oren Netzer, Co-Founder and CEO of DoubleVerify on the company's Board of Directors.

"This financing and the major client wins are a testament for the importance of having an objective, third-party verification solution in the market. Marketers and their agencies have been flying blind for too long. Now that digital marketing has become an important part of the marketing strategy and significant resources are being devoted to it, marketers need to know that they are getting what they paid for," says Mr. Netzer.

"Anything that eliminates waste in online advertising is a huge plus for everyone involved in the Internet economy. DoubleVerify is making sure the advertiser/agency gets what they ordered and that the impressions that have near zero value are eliminated," says Greg Stuart, former CEO of the IAB and co-author of What Sticks. "This will help raise the value of the ads that are served as ordered and improve the ROI for marketers. It will also enforce accountability and discipline on publishers and ad networks."

DoubleVerify spent over a year gradually testing and implementing its technology with major agencies, marketers and ad networks, and has become a vital part of their online advertising campaigns. DoubleVerify is currently verifying billions of advertising transactions per month.

"We've been very impressed with the rapid adoption of DoubleVerify's solution by major clients," says Mr. Blumberg. "Accountability and compliance have become major issues for both buyers and sellers of online advertising. DoubleVerify has strongly emerged as the leader in this space."

"This is a win for the online advertising industry," says Gil Beyda, Managing Partner at Genacast Ventures. "I have been in online advertising for nearly 15 years and DoubleVerify finally delivers advertisers and agencies much-needed buying confidence and accountability as they shift more and more of their advertising budgets online."

DoubleVerify (http://www.doubleverify.com/) is the leading provider of online media verification solutions, providing agencies, marketers, publishers and ad networks with the first fully-automated, fully-authenticated, third-party verification solution for internet advertising transactions. DoubleVerify helps increase advertising accountability by detecting and preventing waste or misuse of advertising budgets and by helping take proactive measures to maintain brand reputation and increase accountability. DoubleVerify monitors billions of advertising transactions per month for major Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel.